Changing Places LatAm: Alexandre Jordao, Guillermo Abud, Michael Houston…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Batanga Media - Alexandre Jordao, Guillermo Abud ::: Michael Houston - Grey Group ::: MullenLowe Profero - Eric Andrade ::: iWedia - Claudio Lessa  :::  Young & Rubicam - Pablo Maldonado, Ezequiel Orlandi ::: Nestor Leal - iCrossing Chile ::: Emiliano Galván, Victoria Cole, Luciano Landajo - Wunderman Buenos Aires ::: Isobar Brazil - Alexandre Santos ::: Diego Livachoff - J. Walter Thompson Peru :::

Click here for previous Latam Changing Places editions
Batanga Media, announced the appointment of two new executives in order to support the company’s growth and expanding client demand:

Alexandre JordaoAlexandre Jordao has been named to the newly created position of Chief Revenue Officer, Batanga Media. Jordao will be relocating from Sao Paulo (Brazil) to Miami.




Guillermo AbudGuillermo Abud joins Batanga Media as the Head of Global Business Development. Abud was previously was previously VP Digital Director, Head of Programmatic for Multicultural & Mediavest 42° Digital at Starcom MediaVest Group.
 - HomePage - Image - 1200 x 628 - 1.9-1 - News (16)Michael Houston has been promoted to global president of Grey Group, after most recently serving as North America CEO. He will continue to oversee North America operations, but will add responsibility for Latin America, Asia-Pacific and Europe and the Middle East. Houston has been with Grey since 2007 and has also served as chief operating officer of Grey New York.


k8fo1bE9_400x400MullenLowe Profero, the digital arm of MullenLowe Group, has appointed Eric Andrade as head of delivery, Americas. Prior to MullenLowe Profero, Andrade was Executive Director, Operations at The Barbarian Group.



iWedia, a provider of software solutions for TV devices to service operators and Consumer Electronics manufacturers, has announced the appointment of Claudio Lessa as Director of Business Development Americas to drive the growth of the company in the Latin America region. Located in Sao Paulo, Brazil, Claudio Lessa has accumulated 15+ years experience providing software solutions and associated services to the LATAM digital TV market. More recently, he led the initiative of Brazilian ISP Arganet in their digitization in ISDB-Tb (Brazilian Digital Television System), and advised a group of ISPs in Brazil.

Pablo_Eze-1Young & Rubicam Argentina has appointed Pablo Maldonado and Ezequiel Orlandi to become the new creative duo. They’ve both worked for agencies like Publicis, JWT, Lowe, DDB Mexico, Grupo Gallegos and LatinWorks, where they carried out projects for brands such as Heineken, Ford, Nestle, HSBC, Got milk ?, Reebok, Unilever, Bud Light and Carrefour, among others.

nestor_lealNestor Leal has been appointed managing director for iCrossing Chile.The executive joins the team to position the agency as a leader in delivering meaningful user experiences and measurable business results. iCrossing has global clients such as Coca-Cola, Kellogg's, LG, BMW, DirectTV and Avon, among others. Leal was Interactive digital director at BBDO Chile for four years.

descargaEmiliano Galván and Victoria Cole are the new Vicepresidents at Wunderman Buenos Aires. Luciano Landajo joins the agency as the new General Account Director.

Prior to being promoted to Vice President, Victoria Cole served as General Accounts Director of the agency.

Emiliano Galván returns to Wunderman after having worked at Mercado Libre, where he served as Manager of Corporate Marketing.

In the past two years , Luciano Landajo served as Director of Circus and previously, he worked for agencies like Madre, Ponce and Santo Buenos Aires.

descarga (1)Isobar Brazil has announced the appointment of Alexandre Santos as vice president of technology and operations. Santos had been part of Isobar, serving as technology & project manager. Santos will work for a portfolio that includes clients like SKY, Fiat, Jeep, Whirlpool and Nivea, among others. In his new role, he will report to directly to Chueri.

descarga (2)Diego Livachoff is the new creative vice president of J. Walter Thompson Peru. Based in Buenos Aires, Livachoff was serving as DC for McCann’s regional hub.

Editorial Staff

Portada Staff


John Alvarado on Corona’s New Light Beer: “It Will Be Synonymous With Success”

John Alvarado on Corona’s New Light Beer: “It Will Be Synonymous With Success”

We talked to John Alvarado, VP, brand marketing at Constellation Brands, about the launch of the new Corona Premier. It's the first time in 29 years that Corona distributors in the U.S. have found an opportunity to introduce a new product to the market, and they are very confident it will be well received by consumers.

Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce revealed its Fourth Annual State of Marketing Report, which gathers 3,500 responses from full-time marketing leaders around the world. The study's results show companies mainly compete according to customer experience, causing a shift in organizations' priorities and raising the bar for efficiency in terms of technology use.

4 Things We Learned From Expert App Marketers Like Rosetta Stone

4 Things We Learned From Expert App Marketers Like Rosetta Stone

Nowadays, apps are a big business opportunity. Marketers and data specialists need to work together to make the most of it. We talked to experts in app marketing to find out the ways in which the proliferation of apps has changed the marketing landscape in the last years.