Yahoo to Shut Down 7 of Its 11 Digital Magazines

What: Yahoo is shuttering of 7 of Its 11 Digital Magazines: Yahoo Food, Health, Parenting, Makers, Travel, Autos and Real Estate.
Why it matters: The company is planning to focus on its’ four remaining verticals: News, Sports, Finance and Lifestyle, after a rough 2015.

Portada-Online.com - HomePage - Image - 1200 x 628 - 1.9-1 - News (5)Yahoo has been going through a rough patch lately. Two weeks ago we reported about Yahoo's Q4 2015 revenues as well as about CEO Marissa Mayer's new turnaround plans.  Now, the tech and media giant has announced the shuttering of 7 of Its 11 Digital Magazines: Yahoo Food, Health, Parenting, Makers, Travel, Autos and Real Estate.

The move is aimed at simplifying the company's business model while focusing on its’ four remaining verticals: News, Sports, Finance and Lifestyle, according to Adweek.

"While these digital magazines will no longer be published, you will continue to find the topics they covered as well as style, celebrity, entertainment, politics, tech and much more across our network," said Yahoo's global editor in chief Martha Nelson in a statement.

Although the shuttering means Yahoo will save US$400 million a year, unfortunately, it also means many people are being or have already been laid off.

The “Digital Magazines” were created as part of an initiative brought by Yahoo's CEO Marissa Mayer, to create unique Yahoo properties that could  compete with premium brands online.

Related articles:
Yahoo’s Q1 Digest: Growth in MaVeNS, Price Pressure in Programmatic, New Video Ad Units
Yahoo Earnings Q4 2014: Revs fall 6%, spins-off Alibaba stake


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.