Sales Leads LatAm: Hilton Worldwide, Carnival Corp., Omnicom…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA'S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-840-1311 or e-mail her at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

::: Hilton Worldwide ::: Carnival Corp. ::: Omnicom ::: Pernod Ricard :::  Radisson® :::

  • Hilton Worldwide

Stop_Clicking_Around_imageHilton Worldwide has launched a global campaign encouraging people to book directly instead of using third party sites. To launch the “Stop Clicking Around” campaign, Hilton Worldwide enlisted the help of Fold7, a London-based marketing and advertising agency. The campaign, Fold7 first work for Hilton after winning the global business, was created by Wayne and will run across TV, print, digital media, cinema and out-of-home channels. Media planning and buying was handled by OMD LA.The ad will be rolled out across the rest of Europe, the Middle East, Asia-Pacific, Latin America and Canada. Hilton Worldwide has recently announced that Hilton HHonors members can now receive an exclusive discount on room rates by booking directly through its brand websites, award-winning Hilton HHonors mobile app and reservation call centers, or through preferred corporate travel partners and approved travel agents. This guaranteed discount is available at more than 4,500 hotels around the world.Hilton’s new “Stop Clicking Around” marketing campaign  will also emphasize the other benefits of booking direct and being an HHonors member.

  • Carnival Corp.

descarga (2)Carnival Corporation has begun evaluating its global media agency relationships and costs across brands, according to Adage. However, this is not a formal agency review. Carnival Corp. is the owner of other brands like Carnival Cruise Lines, Princess Cruises, Holland America, Seaborn and Costa Cruises, among others.Carnival spent US$115 million on U.S. measured media in 2014, according to Kantar Media. In 2013, the company carried out a media agency review and selected  PHD.

  • Omnicom

_ZlQ6EXu_400x400According to Omnicom CEO John Wren, the holding company will be launching a third global media agency network within the next few weeks. The new shop would join OMD and PHD in the holding company’s stable of global media agency brands. Wren said the new agency would give the company “additional capacity to manage more client relationships.” In addition, Wren said the new agency would be structured differently than the existing two networks.

 

 

  • Pernod Ricard

b2a3927f0e81a406455c2389b3c1f8c8_400x400 (1)French liquor group Pernod Ricard SA said Thursday it will reorganize its North American business to focus on its core U.S. market, where demand for its Jameson whiskey brand is growing while sales of Absolut vodka remain in a slump.Pernod said it has reorganized its Americas business, separating Canada and the U.S. into a stand-alone North America division. Meanwhile the Latin American operations will now be part of Pernod's Europe, Middle East and Africa business.Philippe Dréano, the head of Pernod Ricard Americas, will be retiring from the company after a 27-year career at the firm, the company said.

  • Radisson®

kNp-Tya9_400x400Radisson®  hotel brands has announced the opening of the Radisson Hotel Recife near Boa Viagem Beach, one of the most visited beaches in Northeastern Brazil. Located in the city of Recife, at Avenida Boa Viagem, 1906, the hotel offers 164 guestrooms and 67 residential suites.The hotel is conveniently located near the Recife International Airport, the Boa Viagem Beach and local shopping destinations.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.