LatAm Video Rankings: User Preferences

What sites and platforms are most-visited in Latin America? What kind of content do they prefer? What are the particularities of each country? In this article you'll find the answers to those questions (according to comScore's monthly report).

Translated by Gretchen Gardner

There are three primary topics of interest among Latin American Internet users on the 10 most-visited sites and platforms: music, news and multi-channel networks (MCNs). 

Google and Facebook continue to hold the first two spots (respectively) of the ranking of each of the countries, except in the case of Chile, in which Facebook holds the third spot after VEVO.

Finally, there are a few different B2B advertising services on these lists, receiving a large share of the monthly visits in each country.

Favorite Music Sites and Platforms

VEVO (helped by their Sony Music, Universal Music and EMI catalogues) and Warner Music are on the lists of each of the surveyed countries. It's interesting to observe how users choose to listen to music that they can visualize (unlike streaming applications that offer sound, but not image).

Another point to highlight is that through these two platforms, the users can access the same catalogue on all of the most popular legal streaming applications (with perhaps less access to the full amount or range of artists, although they can access the same content provided by record labels).

In the case of Colombia, we see the presence of VidaPrimo, dedicated exclusively to Latin music videos.

YouTubers and MCNs

Maker Studios, FullScreen and Machina are the multi-channel networks chosen by LatAm users.  In the case of ChileQuizGroup appears on the list as an alternative.

News in Video

Argentina and Brasil are the only countries in the report in which there is an interest in video consumption through the primary online news portals (Clarin in Argentina and Globo in the case of Brazil). With respect to the rest of the countries, the video content from digital news portals is not of primary interest.

Source: comScore Video Metrix, Argentina, December 2015, PC/Laptop Only, Total Total Unique Viewers (000)
Total Internet : Total Audience 17.168
Top 10 Video Properties
1 Google Sites 15.741
2 Facebook 13.064
3 VEVO 10.407
4 Warner Music 8.654
5 Maker Studios Inc. 6.344
6 Grupo Clarin 5.960
7 Machinima Entertainment 5.724
8 Teads Sites 5.382
9 Fullscreen 4.532
10 Netsonic Streaming 3.679

 

Source: comScore Video Metrix, Brazil, December 2015, PC/Laptop Only, Total Total Unique Viewers (000)
Total Internet : Total Audience 72.163
Top 10 Video Properties
1 Google Sites 52.429
2 Facebook 52.372
3 VEVO 23.558
4 Warner Music 21.939
5 Teads Sites 19.163
6 Webedia Sites 16.478
7 Fullscreen 15.928
8 smartclip 15.918
9 Globo 15.325
10 Maker Studios Inc. 14.669

 

Source: comScore Video Metrix, Chile, December 2015, PC/Laptop Only, Total Total Unique Viewers (000)
Total Internet : Total Audience 6.034
Top 10 Video Properties
1 Google Sites 4.272
2 VEVO 4.258
3 Facebook 4.002
4 Warner Music 3.700
5 Machinima Entertainment 2.841
6 Maker Studios Inc. 2.766
7 Fullscreen 1.921
8 ZEFR 1.717
9 Teads Sites 1.643
10 QuizGroup 1.561

 

Source: comScore Video Metrix, Colombia, December 2015, PC/Laptop Only, Total Total Unique Viewers (000)
Total Internet : Total Audience 13.347
Top 10 Video Properties
1 Google Sites 7.773
2 Facebook 7.764
3 VEVO 6.049
4 Warner Music 4.583
5 Vimeo 3.987
6 Maker Studios Inc. 3.442
7 Machinima Entertainment 2.934
8 Fullscreen 2.169
9 ZEFR 2.066
10 Vidaprimo 2.037

Editorial Staff

Portada Staff

MORE FROM PORTADA

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Three Golden Rules for Soccer Influencer Marketing

Three Golden Rules for Soccer Influencer Marketing

Influencers have become a major force in sports and soccer marketing. Mexico's Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.