SALES LEADS: JC Penney, CDC, Emory Vodka, KeyBank…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada's Interactive Directory of Corporate Marketers and Agency Executives. 20 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-840-1311 or e-mail her at jennifer@portada-online.com SEE A DEMO OF THE DIRECTORY!
For prior Sales Leads editions, click here.

  • JC Penney

JC Penney is entering the kitchen and laundry sales business after being absent over 30 years, the company announced with a particular emphasis on the Millennial Target. To market its new appliances pilot program, the department store chain is rolling out two 30-second TV spots. Starting today, the commercials will air in the San Diego; Tampa, Fla. and San Antonio, Texas markets where JC Penney is now selling kitchen and laundry appliances, AdAge reports.
The two spots—one is in English and the second is a Spanish version are the inaugural work from McGarryBowen, which JC Penney selected to lead its marketing last year. Print, out of home and digital activity are also part of the pilot campaign. Results of the  pilot campaign will be taken in to account for the national rollout. The timing has not been determined yet, although online appliances for kitchen and laundry will be available for sale in the spring. OMD, part of Omnicom is JC Penney's media agency while Minneapolis based Novus Print Media manages newspaper and pre-print buys.

  • CDC

Sensis was awarded a new multiple award blanket purchase agreement for health marketing and communication support services by the Centers for Disease Control and Prevention (CDC). The BPA, awarded through the CDC's Office of the Associate Director for Communication, includes a five year base period and five, 12-month option periods. Sensis - one of 16 agencies awarded the agreement - now has the opportunity to support the CDC on numerous marketing programs. "This BPA covers the gamut of health communications initiatives coming out of the CDC," said Robyn Loube, director of business development at Sensis. Loube will manage the contract from the Sensis office in Atlanta, which she will be leading.

  • Sony

u24Glc4J_400x400Sony has completed much of its media agency business. The assignments were divided among incumbents WPP’s MediaCom, Interpublic Group’s UM, and Omnicom’s OMD. The global review, which began in May, spanned Sony Pictures, Sony Electronics, Sony Mobile Communications, Sony Music and Playstation.  Sony spent US$620.3 million on U.S. measured media in 2014.In 2015, Sony joined Procter & Gamble, Unilever, L'Oreal, Coca-Cola, 21st Century Fox and Volkswagen, among many more, in reviewing their media agency business.Read more.

  • EMORY VODKA

descarga (1) descargaMassachusetts based agency Blue Vase Marketing has announced the launch of EMORY Vodka, the first product to be inspired by one of today’s leading artists. New York based artist Blake Emory, pioneer in the “Optic Modernism” movement, has developed a unique extension of his existing Zebra Love oil on canvas signature collection for the brand design of EMORY Vodka. Michael Alden, CEO and President of Blue Vase Marketing, in partnership with Emory, has translated the Zebra Love concept on to frosted glass, releasing the limited edition premium vodka. Priced at US$29.99 for 750ml, EMORY Vodka is fully underway with its off premise campaign, targeting cities around the country known for their trendsetting consumer audience, including Atlanta, Chicago, New York, Los Angeles and Miami. The brand is currently on-shelf in New York, Texas and Massachusetts and is anticipated to be on shelf nationwide in established retailers such as Total Wine & More and Binny’s, as well as other major retailers, by Spring of this year. Joint marketing efforts for the new line of EMORY Vodka by Blue Vase and Pearson & Pearson are being supported by a national PR campaign, social media and traditional advertising.

      • KeyBank

rAbQT4HQ_400x400Cleveland-based KeyBank has appointed The Richards Group to be its creative and media (including digital) ad agency following a review, Mediapost reports. The Richards Group has shaped a special unit to handle the KeyBank business, which will be headed by agency David Hall. KeyBank is the principal subsidiary of KeyCorp, one of the nation's largest bank-based financial services companies. Key provides deposit, lending, cash management and investment services to individuals as well as small and medium-sized businesses via the KeyBank brand.

      • Barbie®

bbbBarbie is announcing the expansion of its Fashionistas® line with the addition of three new body types and a variety of skin tones, hair styles and outfits. The new 2016 Barbie® Fashionistas® doll line includes four body types (the original and three new bodies), seven skin tones, 22 eye colors, 24 hairstyles and countless on-trend fashions and accessories. Adding more diversity into the line continues the journey that Barbie started in 2015 when the brand added 23 dolls with new skin tones, hair colors and, most notably, a flat foot.The new dolls can be viewed on Barbie.com and will be available to order on January 28, 2016 on Shop.Mattel.com in the U.S. The collection will be available starting in spring 2016 at major toy retailers worldwide."We believe we have a responsibility to girls and parents to reflect a broader view of beauty," added Mazzocco. people can  visit www.barbiemedia.com or join the conversation @Barbie #thedollevolves.

Join us at the HISPANIC SPORTS MARKETING FORUM.. The first day of #Portada16 (Sept. 14, 2016 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding Hispanic demographic!


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Wall Street Firms Invest in Two Hispanic Supermarket Chains

Wall Street Firms Invest in Two Hispanic Supermarket Chains

Private-equity firms KKR and Victory Park Capital will be investing in California-based Hispanic grocery chains Mi Pueblo Food Centers and Cardenas Markets, a KKR spokeswoman announced. According to a statement both companies will continue to work independently.


Healthcare Marketing under Trump:  Karen Ignagni, President and CEO at EmblemHealth Evaluates the Situation

Healthcare Marketing under Trump: Karen Ignagni, President and CEO at EmblemHealth Evaluates the Situation

Health plan providers are among the organizations that will be most impacted by president-elect Trump's new administration. In addition, healthcare marketing under the ACA (Affordable Care Act), is to a large extent Multicultural and Hispanic marketing. Portada interviewed Karen Ignagni, President and CEO at EmblemHealth, to understand how one of the U.S. largest nonprofit health plan providers evaluates the new situation.


Dentsu Aegis Network Acquires Gravity Media (UPDATED)

Dentsu Aegis Network Acquires Gravity Media (UPDATED)

Dentsu Aegis Network announced the acquisition of Findr Group, owner of Gravity Media.Acquisition of multicultural agency will form a backbone of Dentsu Aegis’ specialised multicultural marketing offering in US.