A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
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- JC Penney
JC Penney is entering the kitchen and laundry sales business after being absent over 30 years, the company announced with a particular emphasis on the Millennial Target. To market its new appliances pilot program, the department store chain is rolling out two 30-second TV spots. Starting today, the commercials will air in the San Diego; Tampa, Fla. and San Antonio, Texas markets where JC Penney is now selling kitchen and laundry appliances, AdAge reports.
The two spots—one is in English and the second is a Spanish version are the inaugural work from McGarryBowen, which JC Penney selected to lead its marketing last year. Print, out of home and digital activity are also part of the pilot campaign. Results of the pilot campaign will be taken in to account for the national rollout. The timing has not been determined yet, although online appliances for kitchen and laundry will be available for sale in the spring. OMD, part of Omnicom is JC Penney’s media agency while Minneapolis based Novus Print Media manages newspaper and pre-print buys.
- CDC
Sensis was awarded a new multiple award blanket purchase agreement for health marketing and communication support services by the Centers for Disease Control and Prevention (CDC). The BPA, awarded through the CDC’s Office of the Associate Director for Communication, includes a five year base period and five, 12-month option periods. Sensis – one of 16 agencies awarded the agreement – now has the opportunity to support the CDC on numerous marketing programs. “This BPA covers the gamut of health communications initiatives coming out of the CDC,” said Robyn Loube, director of business development at Sensis. Loube will manage the contract from the Sensis office in Atlanta, which she will be leading.
- Sony
Sony has completed much of its media agency business. The assignments were divided among incumbents WPP’s MediaCom, Interpublic Group’s UM, and Omnicom’s OMD. The global review, which began in May, spanned Sony Pictures, Sony Electronics, Sony Mobile Communications, Sony Music and Playstation. Sony spent US$620.3 million on U.S. measured media in 2014.In 2015, Sony joined Procter & Gamble, Unilever, L’Oreal, Coca-Cola, 21st Century Fox and Volkswagen, among many more, in reviewing their media agency business.Read more.
- EMORY VODKA
Massachusetts based agency Blue Vase Marketing has announced the launch of EMORY Vodka, the first product to be inspired by one of today’s leading artists. New York based artist Blake Emory, pioneer in the “Optic Modernism” movement, has developed a unique extension of his existing Zebra Love oil on canvas signature collection for the brand design of EMORY Vodka. Michael Alden, CEO and President of Blue Vase Marketing, in partnership with Emory, has translated the Zebra Love concept on to frosted glass, releasing the limited edition premium vodka. Priced at US$29.99 for 750ml, EMORY Vodka is fully underway with its off premise campaign, targeting cities around the country known for their trendsetting consumer audience, including Atlanta, Chicago, New York, Los Angeles and Miami. The brand is currently on-shelf in New York, Texas and Massachusetts and is anticipated to be on shelf nationwide in established retailers such as Total Wine & More and Binny’s, as well as other major retailers, by Spring of this year. Joint marketing efforts for the new line of EMORY Vodka by Blue Vase and Pearson & Pearson are being supported by a national PR campaign, social media and traditional advertising.
- KeyBank
Cleveland-based KeyBank has appointed The Richards Group to be its creative and media (including digital) ad agency following a review, Mediapost reports. The Richards Group has shaped a special unit to handle the KeyBank business, which will be headed by agency David Hall. KeyBank is the principal subsidiary of KeyCorp, one of the nation’s largest bank-based financial services companies. Key provides deposit, lending, cash management and investment services to individuals as well as small and medium-sized businesses via the KeyBank brand.
- Barbie®
Barbie is announcing the expansion of its Fashionistas® line with the addition of three new body types and a variety of skin tones, hair styles and outfits. The new 2016 Barbie® Fashionistas® doll line includes four body types (the original and three new bodies), seven skin tones, 22 eye colors, 24 hairstyles and countless on-trend fashions and accessories. Adding more diversity into the line continues the journey that Barbie started in 2015 when the brand added 23 dolls with new skin tones, hair colors and, most notably, a flat foot.The new dolls can be viewed on Barbie.com and will be available to order on January 28, 2016 on Shop.Mattel.com in the U.S. The collection will be available starting in spring 2016 at major toy retailers worldwide.”We believe we have a responsibility to girls and parents to reflect a broader view of beauty,” added Mazzocco. people can visit www.barbiemedia.com or join the conversation @Barbie #thedollevolves.[ctahfb]
