Digital Bytes – Yahoo, Google, Growth Startups, USMC, Opera Mediaworks
January seemed like a calm month, but it wasn't. Everything seems to indicate that decisions have been made that will define the year. From the closing of Yahoo's offices in Mexico and Argentina (wow!), to various reorganizations and launches, it seems like 2016 is off to a start that few expected.
Translated by Gretchen Gardner
Yahoo Shuts Down Operations
A few days ago I looked at my Facebook feed, as I do every day, and saw that a few of my friends in Mexico had changed their profile pictures to an image with a purple background with text that read, "Once Purple, Always Purple. We stand with all of you."
In addition to the images, there were messages expressing condolences with pictures that depicted different professional memories from the past years, tagged in a way that suggested nostalgia.
I understood that something had happened in Mexico, but didn't understand what. Until someone else dared to ask about this state of mourning. Like that, I found out that Yahoo had closed its office in Mexico. And then I found out that the same thing had happened in Argentina. Consequences of globalization (and I'm based in Buenos Aires).
With the shutdown of Yahoo operations in the region, an era comes to an end. It's a big deal. Digital professionals tend to put a lot of passion into what they do, and when things end this way, so do parts of our professional stories.
We will miss the best parties in the industry. Those purple wigs. That Bergère couch that was so emblematic. We have a lot of lovely shared memories.
A New Project
A few days ago I found out that Diego Cormio had left his job at
Clarín, where he was developing their digital business in the commercial area. Apparently, he will be working on a professional project (it seems like he still can't say much). How intriguing!
US Media Consulting is Renewed
There are changes going on within the USMC team. Gaston Real entered as CTO to lead the technology team that runs MediaDesk. Salvador Caloggero is now the product definitions as Product Owner and Ignacio Roizman took on a commercial role, now leading the local sales team (as he continues to manage the regional operational aspects as COO).
Careful, It Vibrates!
I found out that Opera Mediaworks will be launching a rich media format with vibrating technology. This means that the format will make phones vibrate according to what is seen on the screen to simulate explosions, car engine sensations, shots, etc.
Be careful, if a client works with this format and you find yourself within their target, your phone will probably start to vibrate. Don't say I didn't warn you.
It seems like the Growth Startup team has started 2016 on a roll. They just signed an agreement with an important multinational company in electronics based in Uruguay. They couldn't tell me much more, but I'll give you a clue: they produce cell phones and televisions. Who could it be?
Google Jumps on the Green Bandwagon
I've been told that the AdWords team has been moved to the third floor in Puerto Madero. I haven't seen it personally, but they told me that the style is very "green" and "zen." In that atmosphere, it's fun to be stressed. Of course I'm only kidding.
That's all, folks. See you in February! It will be a short month, although I am guessing there will be much to talk about.