Arthur R. Rockwell Joins Roots Media Inc. as Chief Executive Officer

What: Roots Media, Inc. has appointed Arthur R. Rockwell, a veteran of the out-of-home media and multicultural marketing industries, to lead the company.
Why it matters: Rockwell will serve as CEO of new place-based media and experiential marketing company. Roots Media has also added Michael Culver as Vice President, Business Development. He previously worked as Executive VP U.S. at Latcom.

AAEAAQAAAAAAAASRAAAAJDgyM2E1MjAwLTFjNzAtNGJlYy1iMWEyLWQ1Mzg2MjlkNThkYw2744d7aArthur R. Rockwell, a veteran of the out-of-home media and multicultural marketing industries, has been appointed to lead Roots Media, Inc.

Rockwell has spent 20+ years with companies such as La Opinión, Univision Radio (Heftel Broadcasting), Vista Media (Entravision), CBS Outdoor (Outfront Media) and Geoscape, among others. His deep experience in out-of-home media and marketing to culturally-diverse segments of the U.S. should serve him well in his new role.

“I am incredibly excited to begin this new venture,” stated Rockwell. “Roots Media is poised to revolutionize the place-based media space and our creativity around experiential marketing is unparalleled. We have very aggressive growth plans and I look forward to working with the very talented Roots Media team to deliver value and results for our clients.”

Roots Media has also added Michael Culver to the team as Vice President, Business Development. “Mike is a highly respected veteran of out-of-home,” said Rockwell. “We are very fortunate to have him on our team to help ramp up revenue in short order.” Culver’s background includes positions at Martin Outdoor Media and Coastline Advertising Corp.

Join us at the HISPANIC SPORTS MARKETING FORUM.. The first day of #Portada17 (Sept. 13, 2017 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding Hispanic demographic!


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA


Wall Street Firms Invest in Two Hispanic Supermarket Chains

Wall Street Firms Invest in Two Hispanic Supermarket Chains

Private-equity firms KKR and Victory Park Capital will be investing in California-based Hispanic grocery chains Mi Pueblo Food Centers and Cardenas Markets, a KKR spokeswoman announced. According to a statement both companies will continue to work independently.


Healthcare Marketing under Trump:  Karen Ignagni, President and CEO at EmblemHealth Evaluates the Situation

Healthcare Marketing under Trump: Karen Ignagni, President and CEO at EmblemHealth Evaluates the Situation

Health plan providers are among the organizations that will be most impacted by president-elect Trump's new administration. In addition, healthcare marketing under the ACA (Affordable Care Act), is to a large extent Multicultural and Hispanic marketing. Portada interviewed Karen Ignagni, President and CEO at EmblemHealth, to understand how one of the U.S. largest nonprofit health plan providers evaluates the new situation.