Financial Marketing Presents Opportunities in Mexico (INTERVIEW with Banamex’s David Fierro)
David Fierro, Marketing VP at Banamex Citi Group, insists that financial marketing is positioned for growth, taking advantage of existing data.
David Fierro, Marketing VP at Banamex Citi Group, insists that financial marketing is positioned for growth, taking advantage of existing data.
Luiz G. Duarte, Ph.D. – “Even the savviest executives would be excused for not having a complete grasp on the various media trends of the region”
MEC LatAm appointed appointed Stanlei Bellan as regional development officer for MEC across Latin America late last year. Bellan, based in Miami is tasked with developing MEC’s content strategy and new business opportunities, as well as new products and business areas in conjunction with national universities and venture capitalists. Portada was curious about Bellan’s new role and asked him about what it entails.
People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: Andrea Guzman – UM Colombia ::: MediaCom Argentina – Pablo
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
We take a look at the media consumption habits of Hispanic Americans compared to the rest of Internet users in the country, according to comScore‘s
The move may also be partly related to weak December retail sales as well as consumers increasingly buying online. Walmart is a major national advertiser (with close to US$ 1.8 billion annual expenditures), including for newspaper preprints/FSI’s.
[ctahcb] People change positions, get promoted or move to other companies. Portada is here to tell you about it. (UPDATED: With comments from Jason Riveiro.)
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