Toyota Prius to Advertise in Super Bowl 50

What: Toyota will be another automotive brand to advertise in Super Bowl 50 with an ad featuring the Prius.
Why it matters: The new 60 second Toyota Super Bowl commercial will  air in the second quarter and mark the launch of the new "Comedy of Errors" campaign for Toyota's Hybrid car.

toyota-super-bowl-50-ad-priusToyota will be part of the Super Bowl 50 Advertisers with an ad featuring the Prius.

The new 60 second Toyota Super Bowl commercial will  air in the second quarter and mark the launch of the new "Comedy of Errors" campaign for Toyota's Hybrid car. The commercial will be a "joy ride" showing off features of the Prius. Hollis said that there will be no celebrity in the Toyota Super Bowl 2016 ad.

2016 Prius was introduced in November of 2015. It is the fourth generation Prius with 3.5 million sold cars to date.The list of Super Bowl 50 Car commercials so far includes Acura, Honda, Hyundai, Mini, Kia, Buick and Toyota.

Super Bowl 50 will take place on February 7, 2016, in Santa Clara, at the Levi's Stadium. Marketers expect Super Bowl 50 to be a huge TV eventwith Coldplay performing in the Super Bowl 50 Halftime Show and featuring Beyonce as special guest.

CBS is broadcasting the Super Bowl 50 while ESPN Deportes has the Spanish-language broadcasting rights. The Super Bowl 2016 game will be preceded by a weeklong series of public events held throughout the Bay Area. The Super Bowl City fan village, the NFL Experience and the Media Center will be hosted in San Francisco.


Join us at the 2017 Sports Marketing Forum.. The first day of #Portada17 (Sept. 13, 2017 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding multicultural demographic!


 


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

CHANGING PLACES: Mike Fernandez, Rosemary Mercedes, Monica Gil…

CHANGING PLACES: Mike Fernandez, Rosemary Mercedes, Monica Gil…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.


RPA Wins Back Honda Media Account, Orci Continues with Multicultural Creative

RPA Wins Back Honda Media Account, Orci Continues with Multicultural Creative

Agency RPA has regained American Honda US$600 million media account.The Honda media assignment is returning to RPA after four years.


Yahoo to Change Name to Altaba, Mayer to Leave Board

Yahoo to Change Name to Altaba, Mayer to Leave Board

Yahoo will be renamed Altaba Inc. following Verizon's US$4.83 billion acquisition of the company.Marissa Mayer is stepping down from Yahoo's board after the closing of its deal along with 5 other directors.