Toyota Prius to Advertise in Super Bowl 50
What: Toyota will be another automotive brand to advertise in Super Bowl 50 with an ad featuring the Prius.
Why it matters: The new 60 second Toyota Super Bowl commercial will air in the second quarter and mark the launch of the new "Comedy of Errors" campaign for Toyota's Hybrid car.
Toyota will be part of the Super Bowl 50 Advertisers with an ad featuring the Prius.
The new 60 second Toyota Super Bowl commercial will air in the second quarter and mark the launch of the new "Comedy of Errors" campaign for Toyota's Hybrid car. The commercial will be a "joy ride" showing off features of the Prius. Hollis said that there will be no celebrity in the Toyota Super Bowl 2016 ad.
2016 Prius was introduced in November of 2015. It is the fourth generation Prius with 3.5 million sold cars to date.The list of Super Bowl 50 Car commercials so far includes Acura, Honda, Hyundai, Mini, Kia, Buick and Toyota.
Super Bowl 50 will take place on February 7, 2016, in Santa Clara, at the Levi's Stadium. Marketers expect Super Bowl 50 to be a huge TV eventwith Coldplay performing in the Super Bowl 50 Halftime Show and featuring Beyonce as special guest.
CBS is broadcasting the Super Bowl 50 while ESPN Deportes has the Spanish-language broadcasting rights. The Super Bowl 2016 game will be preceded by a weeklong series of public events held throughout the Bay Area. The Super Bowl City fan village, the NFL Experience and the Media Center will be hosted in San Francisco.