Changing Places LatAm: Jorge Chavez, Rodrigo Ortuzar, Robert L. Fornaro…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: IPG Latin America - Jorge Chavez  ::: Rodrigo Ortuzar - BBDO Chile ::: Spirit Airlines, Inc. - Robert L. Fornaro ::: Juan Lucca - D2L ::: Alexandre Gama - BBH  :::

Click here for previous Latam Changing Places editions

RicardoFerraris-2yo5z7e2otbem9715pfzswAndrea Suarez, CEO of IPG Latin America, announced the promotion of Jorge Chavez as Regional Director for LatAm Programmatic area. Since joining IPG in 2008, Chavez has held several leadership positions in Mexico Mediabrands consistently contributing to business growth and expansion of digital services. In parallel to his new role at Mediabrands, Jorge will continue his current responsibilities as manager of MAP Mexico.


descarga (4)Rodrigo Ortuzar will be the new director of customer service at BBDO Chile, according to Adlatina. The executive comes from Havas Worldwide where he spent three years. Ortuzar will also handle the Visa account and he will additionally be responsible for new business development for the subsidiary. During his career, he went through various agencies such as Ogilvy & Mather, Grey Chile, Grey Mexico and G2. Starting this month, the executive will report to Porte.


descarga (2)Spirit Airlines, Inc. has announced Robert L. Fornaro has been appointed President and Chief Executive Officer, effective immediately. Fornaro, a seasoned airline executive with more than 35 years of experience in a variety of senior leadership and advisory roles, succeeds Ben Baldanza, who joined Spirit in 2005 as Chief Operating Officer and served as President and CEO since 2006. Robert Fornaro was appointed to the Spirit Airlines Board of Directors in May 2014. He previously served as the President and Chief Executive Officer of AirTran Holdings Inc. from November 2007 to May 2011, after which he served as a consultant to Southwest Airlines Co. and AirTran Airways Inc.

descarga (3)Juan Lucca has been appointed VP of sales for Latam at software Company D2L.




alexandre gama home finalBrazilian Alexandre Gama has resigned global CCO role at BBH he took 3 years ago, to focus on his Sao Paulo Shop Neogama and Other Passions, Adage reports.Because of this, Sao Paulo-based Neogama, previously Neogama/BBH, will operate as a standalone Publicis Groupe-owned agency in Brazil. BBH will name a new global CCO.According to Mr. Gama, his agency will still have an operational agreement with BBH and work with BBH clients on a case-by-case basis, and with other Publicis-owned companies.

Editorial Staff

Portada Staff


Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce revealed its Fourth Annual State of Marketing Report, which gathers 3,500 responses from full-time marketing leaders around the world. The study's results show companies mainly compete according to customer experience, causing a shift in organizations' priorities and raising the bar for efficiency in terms of technology use.

4 Things We Learned From Expert App Marketers Like Rosetta Stone

4 Things We Learned From Expert App Marketers Like Rosetta Stone

Nowadays, apps are a big business opportunity. Marketers and data specialists need to work together to make the most of it. We talked to experts in app marketing to find out the ways in which the proliferation of apps has changed the marketing landscape in the last years.

4 Ways Airlines Can Learn from Major Retail Brands

4 Ways Airlines Can Learn from Major Retail Brands

The Airline and Retail Industries have to reinvent themselves to be profitable. Looking at how Amazon vs the Airlines build their Consumer / Brand relationships, we can see which efforts are more valuable.