CHANGING PLACES: Marta Salazar, Amy Abbey, Paul Woolmington, Luis Hernández…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (UPDATED: With comments from Jason Riveiro.)

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1331df3Entravision Communications Corporation has appointed Marta Salazar to the position of Political Outreach Director of Entravision.Salazar will oversee political advertising sales for the company’s television and radio stations. She will identify, develop and manage all political revenue generated from political campaigns, candidates, and Super PACs. She will also be responsible for the revenue development and management of political and advocacy based relationships and opportunities in order to achieve the company’s strategic objectives. Salazar will report directly to Mario M. Carrera, Entravision's Chief Revenue Officer.Salazar was previously an account executive at FOX Television in Washington, DC, leading advertising efforts for its top local market television stations.

AMY-cc-web-minAmy Abbey has joined Eclipse Marketing Services, Inc. as Director of Sales and Strategic Partnerships. She is the newest member of the powerhouse team that reports to Laurie Silverman, VP, Strategic Partnerships & National Accounts. Amy  comes to Eclipse from the DMA, where she served as Director of Corporate Relations. Previously, she was Associate Publisher and Sales Manager for CableFAX, Sales Manager for SmartBrief, Associate Publisher and Regional Sales Director for Access Intelligence. She has had significant consultancy experience as well, advising her clients on ways to build their businesses beyond traditional means.

,,,Horizon and Innocean have appointed Paul Woolmington to run their joint venture, Canvas Worldwide.Independent media agency giant Horizon in August partnered up with Hyundai-backed agency group Innocean in August to create the standalone media agency. Canvas' first client would be the nearly US$700 million U.S. media business for Hyundai Motor Group's U.S. brands, including both Kia Motors America and Hyundai Motor America, the companies said at the time.Read more.


credit: media moves

credit: media moves

Azteca America has announced that Luis Hernández has joined the network as General Manager of KVDF in San Antonio and KADF in Austin. The announcement marks a return to Azteca for Hernández, who previously was Vice President and GM for KAZD in Dallas from 2010-2013. Hernández will report to Enrique Perez, Executive Vice President, Station Group, Azteca America.Hernández joins Azteca from Telemundo, where he served as President and GM of the network’s San Antonio affiliate, KVDA, since 2013.


Telemundo 47 New York / WNJU has announced the addition of two new journalists to its news team.

adab81cc0093da54_orgTelemundo 47 has named Fernando Gomez Reporter for the station’s morning and evening newscasts, Noticiero Telemundo 47Primera Edición at 5 AM and Noticiero Telemundo 47 at 5:30 PM, 6 PM and 11 PM. . Before joining Telemundo 47, Gomez worked at the local Univision stations located in San Francisco, Los Angeles and New York from 1999 to 2014. He earned his bachelor’s degree in Telecommunications from Fresno State University.



b821d6cc8722b187_orgGomez will work alongside Alfredo Acosta who was named Reporter recently for the station’s early morning and evening newscasts. Prior to joining Telemundo 47, Acosta worked as a News Reporter for SIN news network in the Dominican Republic. Before this, Acosta worked as a Reporter for the State Radio and Television Corporation (Corporación Estatal de Radio y Televisión, CERTV) in the Dominican Republic and across various radio stations, including Radio Ven in the Dominican Republic. He earned his bachelor’s degree in Journalism from the Universidad Autonoma in Santo Domingo, Dominican Republic.

a59f3c04d7096b9d_orgAdditionally,  Victoria Sosa has been named the new full-time host of Telemundo 47’s local entertainment show, Acceso Total, which airs weekdays at 10 AM.Victoria Sosa joined Telemundo 47 in 2011 and worked as a part-time host to Acceso Total and as the Weather Anchor for the station’s weekday morning and evening newscasts. Prior to joining WNJU, Sosa interned at Telemundo 47’s sister-station, Telemundo 51 Miami / WSCV, and also worked as the host of El Show del Mediodia, an entertainment show that airs on the U.S.-based channel, Television Dominicana (Dominican Television.


2688f87MicroTech has hired Rusty Lingenfelter as its new Executive Vice President of Technology and Telecommunications Solutions (TTS). Mr. Lingenfelter is a senior IT leader with rarely rivaled experience in multi-billion dollar global infrastructure programs, operations and service delivery. With his significant skills and experience, Mr. Lingenfelter has contributed to revenue growth, improved and expanded partnerships, markets and customer relationships in the industry field.

carlos garciaCarlos Garcia has been named head of the Los Angeles office of Heidrick & Struggles, a premier provider of executive searchleadership consulting and culture shaping worldwide. He will continue to be active within the firm's Supply Chain & Operations Practice and working with clients in the healthcare and life sciences sectors.Garcia joined Heidrick & Struggles from a global executive search firm where he served as Senior Client Partner.

Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


RPA Wins Back Honda Media Account, Orci Continues with Multicultural Creative

RPA Wins Back Honda Media Account, Orci Continues with Multicultural Creative

Agency RPA has regained American Honda US$600 million media account.The Honda media assignment is returning to RPA after four years.

Yahoo to Change Name to Altaba, Mayer to Leave Board

Yahoo to Change Name to Altaba, Mayer to Leave Board

Yahoo will be renamed Altaba Inc. following Verizon's US$4.83 billion acquisition of the company.Marissa Mayer is stepping down from Yahoo's board after the closing of its deal along with 5 other directors.

OTT Monetization: What Hulu, Pongalo and VidaPrimo are Betting on for 2017

OTT Monetization: What Hulu, Pongalo and VidaPrimo are Betting on for 2017

As video marketing takes over a very substantial part of the overall (digital) marketing space, we spoke with Stephen Brooks, EVP and GM, VidaPrimo; Rich Hull, Executive Chairman Pongalo and Peter Naylor, SVP Ad Sales at Hulu about both the OTT subscription and ad-monetization market.