MillerCoors Presents Henry’s Hard Soda: National Marketing Campaign
What: MillerCoors nods to renegade brewing legend with national launch of two iconic flavors: Henry’s Hard Ginger Ale and Henry’s Hard Orange Soda.
Why it matters: MillerCoors will support Henry’s Hard Soda with a national marketing campaign, kicking off at the end of the month with advertising on primetime networks, high-profile cable partners as well as digital and print components.
MillerCoors has unveiled Henry’s Hard Soda, a new line of deliciously refreshing hard sodas made with real cane sugar. Crafted for beer and non-beer drinkers alike with 4.2 percent alcohol by volume, Henry’s puts a playful spin on familiar flavors with Henry’s Hard Ginger Ale and Henry’s Hard Orange Soda.
Henry’s Hard Soda offers a smooth, moderate body, mild effervescence and a satisfying finish with refreshing, distinctive twists that vary by flavor:
- Henry’s Hard Ginger Ale: a balance of fresh ginger flavor and herbal notes delivers a moderate ginger aroma and slightly spicy and fruity undertones.
- Henry’s Hard Orange Soda: a blend of natural Valencia orange flavor provides just the right amount of sweetness and a pleasant pop of tangy citrus flavor.
The new hard sodas are inspired by the spirit of Henry Weinhard, a brewer known in the Pacific Northwest for making flavorful beers and great soda for over a century. When Portland unveiled a new public fountain in 1887, Henry offered to pump beer through the fountain for everyone to enjoy. Today, Henry’s fun-loving personality lives on in this refreshing hard soda.
National Marketing Campaign
MillerCoors will support Henry’s Hard Soda with a national marketing campaign, kicking off at the end of the month with advertising on primetime networks and high-profile cable partners such as ABC, FOX, TBS, Food Network, and Bravo. A custom digital presence in top pop culture sites, traditional print media support, dual-language public relations programming and influencer initiatives complement the rollout.
Media is bought by Initiative. The official debut of TV commercials and social channels is starting late January and we’ll have a large presence during the AFC Championship game (Asia's premier club football tournament organized by the Asian Football Confederation) game and in-market buys for “the big game” in 11 SE markets.
“One of the main reasons why I love this product is because life is busy with work, kids and bills, but there’s always time to sneak in a little fun with friends,” said Bryan Ferschinger, MillerCoors senior director of innovations. “Beer is great, but now we also have Henry’s Hard Soda – an option that gives a little more flavor and excitement.”
Henry’s Hard Soda is available nationwide at most grocery and convenience stores in 6-pack 12-ounce bottles and 16-ounce single cans. For specific retail locations, visit the product locator launching later this week at HenrysHardSoda.com.
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