SALES LEADS: Dunkin’ Brands, Subway, Chevrolet ‘Real People’…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada's Interactive Directory of Corporate Marketers and Agency Executives. 12 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-961-9516 or e-mail her at jennifer@portada-online.com SEE A DEMO OF THE DIRECTORY!
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  • Dunkin' Brands

aWjYe13J_400x400The operator of Dunkin' Donuts and Baskin-Robbins chains signed to partner with Madison Square Garden.  As part of the agreement, the Dunkin' Donuts brand will have significant ad space during Knicks, Rangers and Liberty games and will also become the official coffee for those teams.

 

 

  • Subway

zGQs55Qp_400x400BBDO has released its first campaign for fast food chain Subway  under the “return-to-roots” message in time for Subway's 50th anniversary.The ad flashes back to 1965 when founders Fred Deluca—played by his son Jonathan—and Peter Buck opened their first restaurant together. Their focus: Freshness, bucking a zeitgeist of TV dinners and gimmicky restaurant themes to pioneer a now-fashionable aversion to overprocessed foods. Honesty, simplicity and good old American family values are what Subway is really about, the ad suggests, after heavy investment in messaging for its previous tagline, "Eat Fresh.

  • Chevrolet 'Real People'

REvQ1EGD_400x400Chevrolet is promoting connectivity via GM’s OnStar 4G LTE, with a new campaign.Although Chevrolet offers 4G LTE across all vehicles, the new work focuses on Silverado and is the latest in a series featuring truck owners learning that the best-in-class vehicle attributes they may have associated with Ford or Ram are actually Silverado’s. The new ad, part of Chevrolet’s “Real People, No Actors” campaign, shows how connectivity turns Silverado into a mobile office. The Silverado campaign, via Chevrolet's global agency Commonwealth//McCann, comprises a TV spot in an unusual 45-second format, with a 15-second cut-down. There is also a long-form digital version plus two new Silverado videos on Chevrolet.com. The spot shows several guys invited by Chevrolet to compare the connectivity of the Silverado with that of a Ford F-150.The automaker launched the "Real People" campaign last April, all streamed live on YouTube and at ChevroletBestDayEver.com.

  • IPG

IPGlogo_twitter_400x400Interpublic Group is moving its company headquarters to 909 Third Avenue, New York, NY. From the founding of the company in 1961 through 2004, IPG's offices were located in the Time Life Building at Rockefeller Center. With the move, IPG corporate will share an address with more than a dozen IPG agencies. including DeVries, FutureBrand, Genuine, Golin, Jack Morton, Octagon, Rogers & Cowan and Weber Shandwick.

 

 

  • Discover
    GXUk5dSg_400x400Discover has released its first national TV effort for the “Discover it Miles” card today. The spot illustrates how everyday purchases can allow card members to travel without boundaries. It includes radio, digital and direct channels.Creative was handled by The Martin Agency while Dentsu Aegis Network handled media buying.The spot will also run during the Golden Globes and the Grammy Awards. It will appear throughout Discover’s first-quarter media schedule in both linear and digital video.This is the first national television spot for this specific card.The spot features a modern cover version of the classic song “Don’t Fence Me In” covered by singer/songwriter and YouTube star Nataly Dawn.The spot features both actors and animation.https://youtu.be/UvIM16Myde0?list=PLgi5bkpLKPoy1kZa8pkJzenQ8BxA9Xwwo

Join us at the HISPANIC SPORTS MARKETING FORUM.. The first day of #Portada17 (Sept. 13, 2017 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding Hispanic demographic!


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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