Changing Places LatAm: Gustavo Buchbinder, Alejandro Bermudez, Juan Carlos Palma…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: McCann Colombia - Alejandro Bermudez, Juan Carlos Palma   ::: WebAr CEO - Gustavo Buchbinder, Andrea Fontana ::: Valdir Bianchi - agency Africa :::

Click here for previous Latam Changing Places editions

mccann iMcCann network Colombian subsidiary has announced the appointment of Alejandro Bermudez and Juan Carlos Palma as DGCs for Bogota’s office. They will both report to Samuel Estrada, CCO and CEO of the agency.

For eight years, Bermudez worked at Sancho BBDO and, in 2014, he joined McCann as creative director.

Previously, Palma worked for Lowe / SSP3, DDB and Rep / Grey.

FSmvF5guWebAr CEO Gustavo Buchbinder is leaving the agency after having worked for 18 years. Although Andrea Fontana –currently account director- will take over, the executive will remain a partner of the shop. He will become CEO of a hub comprising WebAr Interactive.

 

 

204ffe0From January 1,  Andrea Fontana, who had been serving as Account Director since 2007, will take over as new CEO of WebAr Interactive. Fontana has a degree in Communication from the UBA. In 1999, she joined WebAr Interactive as Content Director and then served in various areas of the agency.

 

 

descarga (1)Valdir Bianchi is the agency Africa’s new creative director. After 10 months of having joined McGarryBowen as creative head, Valdir Bianchi joins  Africa as creative director. He will report to co-chairman and CCO Sergio Gordilho. Bianchi has worked for agencies such as DPZ, AlmapBBDO, GiovanniFCB and Mood.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.


IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.