SALES LEADS: GoDaddy, Wonderful Pistachios, Denny’s…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
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GoDaddy has tapped MEC as its first global media planning and buying agency of record, expanding the shop's existing scope of work from India and the U.K. Interpublic's Initiative has handled brand media strategy, video investment and analytics duties for GoDaddy since the beginning of the year. MEC is handling all of Initiative's prior duties, along with media planning and buying and data strategy across all of GoDaddy's global markets. The shop's New York office is leading the account, with support from its San Francisco team.GoDaddy spent an estimated US$24.7 million on measured media in the U.S. last year, according to Kantar Media. The Scottsdale, Arizona-headquartered company, which has more than 13 million customers in 37 countries, has locations in the U.S., Australia, Brazil, Canada, India, Mexico, Singapore, The Netherlands and the U.K.
- LLORENTE & CUENCA
LLORENTE & CUENCA, a public affairs and reputation management firm in Spain, Portugal and Latin America, announced the acquisition of 70 percent of U.S. firm EDF Communications (EDF), based in Miami.With this agreement, EDF will be integrated into LLORENTE & CUENCA’s Miami operations, which will now have 12 employees. EDF is also present in Mexico, Colombia, Argentina, Chile, Brazil and Costa Rica. Those employees will be integrated into the LLORENTE & CUENCA operations in their respective countries.This acquisition is the first one in the U.S. The Miami office will have a team of 12 consultants and boast a client portfolio that includes several prestigious U.S. multinational companies operating in Latin America.
- Wonderful Pistachios
Havas FORMULATIN has been selected as Hispanic Public Relations Agency of Record (AOR) by Wonderful Pistachios, the world’s largest vertically integrated pistachio and almond grower and processor. Under the new partnership, Havas FORMULATIN will be launching a multi-faceted program that looks to improve the brand’s awareness and penetration among this important demographic. The program will include media relations, community events and consumer and influencer engagement.The partnership marks the first time the brand works with an agency as AOR for their Hispanic outreach. Havas FORMULATIN’s current roaster of brand partners includes Nestle, Ecuador Ministry of Tourism, el Jimador and Herradura tequila, Mi Pueblo Food Center, among others. The account will be led out of the agency’s New York office.
Denny's is commemorating the holidays with the launch of its new social media series “Reindeer vs. Camels,” featuring six loveable characters, reindeers and camels, as they battle to become the preferred gift giver during the season.Denny’s Reindeer vs. Camels Social Media Series, which can be viewed via Facebook/DennysLatino page, aims to bring people together during the holidays by adding comedy to the clash of two classic worlds that stems from a strong and unique Hispanic insight. The mini-series features eight animated episodes, with the first installment released on Nov. 30. The series will continue through the holidays with a surprising finale guests won’t want to miss.The agency behind the effort is Casanova Pendrill.