Azteca America Gets Miss Universe® 2015 Broadcast Rights, to be Aired this Sunday

What: The Miss Universe Pageant will air in Spanish on Azteca America this Sunday, December 20 at 7 PM ET, LIVE from Planet Hollywood Resort & Casino in Las Vegas.
Why it matters: Univision had the Spanish-language rights, but decided last summer not to air the Donald Trump owned Miss Universe pageant after Mr. Trump made what Univision called "insulting remarks about Mexican immigrants."MISS UNIVERSE® is distributed in more than 190 countries worldwide and seen by more than half a billion people annually.

unnamedThe Miss Universe Pageant, one of the world’s  beauty pageants that features contestants from more than 80 countries and judged in three categories — swimsuit, evening gown and interview — will air in Spanish on Azteca America on Sunday, December 20 at 7 PM ET.

The reigning Miss Universe 2014, Paulina Vega, will crown her successor at the end of the evening. In English, the pageant will be hosted by Steve Harvey and on Azteca America for the Spanish-language broadcast the hosts are Vanessa Claudio and Poncho de Anda.

The Miss Universe Organization is an international organization that advances and supports opportunities for women. It is also an important cultural brand in the Latino community, with five of the last seven winners having come from Latin American countries. MISS UNIVERSE® is distributed in more than 190 countries worldwide and seen by more than half a billion people annually.


Editorial Staff

Portada Staff

MORE FROM PORTADA

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Three Golden Rules for Soccer Influencer Marketing

Three Golden Rules for Soccer Influencer Marketing

Influencers have become a major force in sports and soccer marketing. Mexico's Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.