#PORTADALAT 2016 Sets Dates and Announces Most Ambitious Latin Marketing and Media Agenda Ever

Building on the highly praised previous seven editions of the #PortadaLat event, organizers are announcing an expanded 2016 edition to take place in Miami’s Hyatt Regency Hotel on June 8-9, 2016. What to expect, major additions and more...

WHAT TO EXPECT

admin-ajax#PortadaLat, organized by Portada, the leading Source on Latin Marketing and Media - www.portada-online.com , is the premier conference in the Latin American and U.S. Hispanic marketing and media space.  This  marquee conference is a two-day annual gathering of key brand marketing, advertising, media and content leaders from all over the Americas.  Only Portada can provide you with the highest quality up-to-date content and  introduce you to hundreds of key players.

 

MAJOR ADDITIONS TO #PORTADALAT

As a result of feedback from #PortadaLat attendees organizers are substantially expanding key content offerings including:

Data Marketing Forum:
  Using Data Driven Marketing to reach Latino Consumers
#PortadaLat will provide a unique setting for marketers targeting Latin consumers in the U.S. and Latin America to delve into how Big Data can revolutionize marketing efficiency. An in-depth look at Social Marketing and Paid Social.

Travel and Luxury Marketing Spotlight. Latin America and the U.S. Hispanic market are a key inbound and outbound destination for global Travel and Luxury marketing companies. Hear  how major brands are approaching the region and their best practices in digital marketing.

More Sessions exploring the Marketing Technology Revolution. From  Content Marketing Technologies and Practices, to Digital Targeting to Crowdsourcing, leading  experts will provide actionable insights to major leading practitioners about major innovations.

Expanded Speaker Roster of Brand Marketing and Media Stars
Expect #PortadaLat Speakers to be filled with dozens of key brand marketers, major media agency players, key social influencers and media stars.

More Special Tracks and Exclusive Sessions  to be announced soon!

 

BACK BY POPULAR DEMAND!

 

Online Video Forum: A unique hub for excitement and idea sharing on the OTT Revolution  throughout the Latin #PortadaLatworld. Monetization, Viewability, Youtube, Facebook and beyond…
Speed Networking. Profit from Small group sessions with dozens of key brand, agency and media executives. Hands on insights and key contacts!
Latin American Advertising and Media Award Ceremony. Winners will be announced in 11 different categories. Portada’s audience of thousands across the Americas will have nominated and voted throughout a 3 month process culminating at the Awards Ceremony at #PortadaLat.

Game Changing Content:

  • The Growth of Ad-Tech in LatAm: The Next Stage
  • Shaping the Future of Panregional Marketing
  • Brand Marketing Stars Speak Out
  • Brand Storytelling and Social Media
  • Country Focus: Mexico
  • TV and Social Media: A Latin American Symbiosis?
  • Key Research Findings
  • Case Study: Retail Brand Building in Latin America
  • How LatAm Innovators are Disrupting Marketing
  • Country Focus: Argentina

 

#PortadaLat  is organized by Portada (www.portada-online.com, mercadotecnia.portada-online.com), the leading trade media with the largest audited reach throughout the Americas: 150,000 professionals).

SPEAKING AND SPONSORSHIP OPPORTUNITIES

For Speaking and Sponsorship Opportunities please reach out to Kelley Eberhardt, Sales and Marketing Director, at Kelley@portada-online.com at 1212 685 44 41.

CHECK OUT:

VIDEO of 2015 #PortadaLat Highlights

DOWNLOAD  the Recap of #PortadaLat 2015

More Pics and Editorial Coverage! 


Editorial Staff

Portada Staff

MORE FROM PORTADA

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Three Golden Rules for Soccer Influencer Marketing

Three Golden Rules for Soccer Influencer Marketing

Influencers have become a major force in sports and soccer marketing. Mexico's Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.