A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan 347-961-9516 or e-mail him at [email protected]. SEE A DEMO OF THE DIRECTORY!
::: Hilton Garden Inn ::: Meliá Hotels International ::: The Goodyear Tire & Rubber ::: Guaraná Antarctica :::
- Garden Inn
Hilton Garden Inn, Hilton Worldwide’s brand of hotels, announced the opening of the 172-room Hilton Garden Inn Montevideo, Uruguay, representing the brand’s first hotel in Uruguay and latest addition to the brand’s growing portfolio of more than 650 hotels worldwide.Hilton Garden Inn Montevideo is located approximately 20 minutes from Carrasco International Airport, within Montevideo’s World Trade Center with direct access to Montevideo Shopping Mall. Hilton Garden Inn Montevideo offers guests first-class accommodation in the upscale Pocitos neighborhood. Guests can also enjoy recommendations from Hilton Garden Inn Team Members for additional area attractions.Hilton Worldwide currently has a portfolio of more than 80 hotels and resorts open and welcoming travelers in Latin America. The company is actively pursuing additional Latin American growth opportunities and currently has a robust pipeline of more than 50 hotels throughout the region.
- Meliá Hotels International
Meliá Hotels International announced the reopening of the famous Hotel National in Rio de Janeiro designed by Oscar Niemeyer, one of the fathers of modern architecture. The famous “Hotel Nacional” in Río will reopen after a thorough renovation. Built in 1972, the hotel has been closed for several decades, and has now been taken over by Meliá Hotels International with the challenge of returning it to its former glory with the service standards expected of the Gran Meliá hotel brand. Meliá Hotels International (meliahotelsinternational.com) has been in Brazil for 23 years, and now operates 17 hotels and is developing another 3 hotels to be opened up to 2018. New York based Gravity Media is Melia Hotels global Media agency.
- The Goodyear Tire & Rubber
The Goodyear Tire & Rubber Company announced it will combine its North America and Latin America businesses into one Americas business unit, effective January 1, 2016. The combined business will serve customers and consumers more effectively and efficiently by integrating processes such as product development, market forecasting, and product supply. All manufacturing plants in the combined region, including the new Americas plant in San Luis Potosi, Mexico, scheduled to open in 2017, will be leveraged to serve all customers in Mexico, Latin America and North America. The new structure will give Goodyear greater flexibility to anticipate market changes and react faster to them.
- Guaraná Antarctica /Argentina
Beverages brand Guarana Antarctica expanded to Argentina. To advertise the product, the brand has launched a new campaign, with the help of agency Buena. The initiative, aimed primarily at digital media, looks to positioning Guarana Antarctica as a refreshingly different brand of soda.
