Sales Leads LatAm: Tourico Holidays, Morgan Stanley, Topper…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA'S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-961-9516 or e-mail him at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Tourico Holidays ::: Morgan Stanley - Spark ::: Topper - "Amatour":::  CBSé / #UnEmojiParaElMate :::

  • Tourico Holidays

aiHvhe1Z_400x400Tourico Holidays, a global leader in wholesale travel brokerage, is increasing the size of its team in Latin America - and hosting a series of partner workshops for travel suppliers throughout the region, to continue its growth in this burgeoning travel market. A number of hotels, airlines, car rental companies, vacation homes, activities and transfer businesses throughout the Latin American region currently utilize Tourico to distribute their inventory through its global network of independent travel agents and resellers. Tourico has 25 employees in offices stationed in Cancun, Mexico, Mexico City, Mexico, Buenos Aires, Argentina and Sao Paulo, Brazil. The company plans to dedicate another 15 employees in Latin America by January 2016. By introducing additional personnel and new partner resources, Tourico plans to increase sales in the Latin American region by 80% in 2016.

  • Morgan Stanley

9ycMSrlc_400x400Banking giant Morgan Stanley will move its global media agency business back from Interpublic's BPN to Spark in 2016.The decision follows the appointment of Mandell Crawley to its new marketing lead about a year ago.Stanley succeeded Susan Smith Ellis, who left the firm in July 2014 and was responsible for moving the media account from Publicis Groupe's Spark to Interpublic Group of Cos' BPN.In 2009, Morgan Stanley was a nearly US$40 million dollar account, but the company's spending on domestic measured media dwindled to US$10.3 million in 2014, according to Kantar Media.

  • Topper

descarga (11)Topper has released its new campaign "Amatour", which consists of 4 videos narrated by athletes in first person. They are all related to football, tennis, rugby and running; through emotional personal stories they all reflect the values Topper wants to recover. The campaign stars Leandro Sosa (player at JJ Urquiza), Hindú Club (Rugby), Daniel Orsanic (captain of the Argentine Davis Cup team) and Elisa Forti (80 year-old runner) .The videos will be uploaded every week to and The first of these videos is already available on those channels. The campaign also intends to involve the audience encouraging telling their own story. Every week a story will be chosen and awarded with brand products.

  • CBSé / #UnEmojiParaElMate

descargaAgency Room 23 has developed the campaign #UnEmojiParaElMate for CBSé, with the aim of including the “mate” as an Argentine emoticon. As part of the campaign, the brand opened a petition through, the largest platform of demands globally, in order to get 15,000 signatures so as the Unicode Consortium includes the mate as a representative emoticon of the Argentines’ preferred infusion.



Editorial Staff @portada_online

Portada Staff


GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.