RANKINGS: Mercadolibre, Alibaba, B2W and Amazon Lead E-Commerce Sites in Latin America

Below is a ranking and some analysis about the 10 most visited e-commerce sites in Latin America.

In Latin America, Mercadolibre, Alibaba.com, B2W Digital and Amazon Sites are the four e-commerce giants, their combined visits representing 58.14% of the top 10 sites'market share.

Mercadolibre, a company in which Ebay has a substantial stake,  is the e-commerce ecommerceleader in the region  It's number of unique visitors is higher than the sum of the unique visitors of the second and third sites' (Alibaba y B2W). B2W owns several e-commerce sites including Submarino.com, Americanas.com, Shoptime and Ingresso.com.

Also important are three sites predominantly present in Brazil, by far the region's largest market:  Buscape Company, Nova Pontocom and MAGAZINELUIZA.COM.BR,

Another interesting statistic is the presence of the  Netshoes Group platform in fifth place.  This reflects the growing popularity of online shopping for clothing: more than anything, there is a tendency towards athletic wear, and Netshoes is a conglomerate of virtual stores with sports and leisure products that manages a number of futbol clubs' and important athletic brands' online stores.

Ranking: Latin America

Source: comScore MMX, Category Retail, Latin America, September 2015, PC/laptop only, Home & Work, 15+ Total Unique Visitors (000)
1 MercadoLibre 49.886
2 Alibaba.com Corporation 19.377
3 B2W Digital 18.959
4 Amazon Sites 16.659
5 Netshoes Group 15.961
6 Buscape Company 15.010
7 Wal-Mart 13.603
8 Nova Pontocom 13.294
9 Apple.com Worldwide Sites 9.179
10 MAGAZINELUIZA.COM.BR 8.422

MORE FROM PORTADA


SALES LEADS: AFM, Honda, Pfizer…

SALES LEADS: AFM, Honda, Pfizer…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.


SPORTS MARKETING BITS: Fox Sports, Adidas, FC Barcelona, Fiat, and more…

SPORTS MARKETING BITS: Fox Sports, Adidas, FC Barcelona, Fiat, and more…

A summary of the most exciting recent news in sports marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.