RANKINGS: Mercadolibre, Alibaba, B2W and Amazon Lead E-Commerce Sites in Latin America
Below is a ranking and some analysis about the 10 most visited e-commerce sites in Latin America.
In Latin America, Mercadolibre, Alibaba.com, B2W Digital and Amazon Sites are the four e-commerce giants, their combined visits representing 58.14% of the top 10 sites'market share.
Mercadolibre, a company in which Ebay has a substantial stake, is the e-commerce leader in the region It's number of unique visitors is higher than the sum of the unique visitors of the second and third sites' (Alibaba y B2W). B2W owns several e-commerce sites including Submarino.com, Americanas.com, Shoptime and Ingresso.com.
Another interesting statistic is the presence of the Netshoes Group platform in fifth place. This reflects the growing popularity of online shopping for clothing: more than anything, there is a tendency towards athletic wear, and Netshoes is a conglomerate of virtual stores with sports and leisure products that manages a number of futbol clubs' and important athletic brands' online stores.
Ranking: Latin America
|Source: comScore MMX, Category Retail, Latin America, September 2015, PC/laptop only, Home & Work, 15+||Total Unique Visitors (000)|
|9||Apple.com Worldwide Sites||9.179|