CHANGING PLACES: Sergio Alcocer, Maria Isabel Figueroa, Liz Ross…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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For prior Changing Places editions, click here.
CShduYrUcAA3_1fTelemundo Network has announced the appointment of Maria Isabel Figueroa to Vice President, Marketing.  Figueroa is based in Miami and reports to Aileen Angulo Merciel, SVP, Marketing and Creative, Telemundo Network.In her new role, Figueroa will spearhead the strategic development and execution of all brand and off-air marketing initiatives, as well as leverage and increase TELEMUNDO’s position in the marketplace. She will also oversee consumer marketing with a focus on the creation and establishment of fresh, state-of-the art approaches, and will supervise nationwide events and the network’s media buys. In addition, Figueroa will oversee developing marketing partnerships across the NBCUniversal brands.Previously, Figueroa was the Vice President of Marketing for Sony Pictures Latin America & Brazil, and was responsible for driving brand awareness, growth, engagement and consumer experiences for Sony Pictures Television Networks.

357c3b4Sergio Alcocer, president and chief creative officer of LatinWorks, is leaving the Austin-based U.S. Hispanic agency at the end of this week after more than 16 years. Mr. Alcocer, one of the best-known Hispanic creatives, has been a major force behind making LatinWorks one of the biggest agencies in the Hispanic market. Mr. Alcocer joined LatinWorks in 1999, shortly after co-founders Manny Flores and Alejandro Ruelas, the agency’s CEO and CMO, started LatinWorks in a basement in St. Louis, Missouri, the city where both had worked on the client side at Anheuser-Busch. The agency is minority owned by Omnicom Group.

 

descarga (1)Liz Ross has been named president and CEO of Minneapolis-based agency Periscope. She succeeds Greg Kurowski, who is retiring from that post but will stay on as vice chairman. Ross was most recently global chief marketing officer at IPG's Mediabrands, before departing in May. She has also served as chief growth officer at Digitas and as U.S. president of Tribal DDB.

 

32fda6fAna Bermudez has been appointed Group Account Director at The community, part of SapientNitro. She will be based in Miami and report directly to Luis Montero, President. Bermudez will be charged with growing and managing communications solutions for some of the community’s largest clients. Prior to joining the community, Bermudez was a Group Account Director at Alma DDB. She was previously a Senior Account Director at SapientNitro.

 

 

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Barbara Blangiardi has been named senior VP, strategies and creative partnerships, at Fox Sports. In her new role, she will leverage Fox Sports marketing opportunities between Fox broadcast affiliates, 20th Century Fox film divisions and television studios and the company's ad sales and marketing groups. Blangiardi has worked as a consultant for Fox Sports over the past year, spending time on the World Cup and college football season launch campaigns. Prior to that, she was senior VP, Olympics marketing, at NBCUniversal.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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