New York Times Digital Subs Grow but Advertising Declines

What: New York Times Co. has released its Q3 profits beating analysts expectations with Net income  of US$9.42 million( 6 cents a share) comparing to a loss of US$12.5 million, or 8 cents, a year earlier.
Why it matters: Print ad revenue fell 1 %( better than the 12.8% decline in the second quarter). Interestingly digital advertising declined by 5%. However, the company expects digital ad sales to post a year-over-year increase again in the fourth quarter.

finals_400x400New York Times Co. third-quarter profits have beaten analysts' expectations as the publisher had its biggest increase in digital subscribers in three years.

Key results:

  • Ad revenue fell 2.1% in the quarter, weakened by digital ad sales that dropped 5 %, a major shift from the 14% gain in the second quarter)
  • Print ad revenue fell 1 %( better than the 12.8% decline in the second quarter)
  • Circulation sales gained 1.1%, a bit higher than in the most recent quarter
    Earnings were 9 cents a share (comparing with the 6-cent average of estimates compiled by Bloomberg)
  • Revenue rose about 1% from the quarter a year earlier, to US$367.4 million(Analysts had projected US$364.7 million)
  • Operating expenses declined 7.6%, mostly because of savings on outside printing costs and distribution
  • Net income was of US$9.42 million, or 6 cents a share, compared with a loss of US$12.5 million, or 8 cents, a year earlier.

Digital boost

descargaIn addition, the company suggested digital ad sales will post a year-over-year increase again in the fourth quarter.

Lately, the company has been trying to appeal more digital subscribers and sell online-marketing messages.The newspaper is actually planning to double its digital revenue to US$800 million by 2020 by increasing the number of paid online readers and drawing more young and international subscribers.
Moreover, the company added 51,000 digital subscribers, its biggest quarterly addition since the fourth quarter of 2012. Online subscribers now total to 1 million.

The NYT is planning to double its digital revenue to US$800 million by 2020 by increasing the number of paid online readers and drawing more young and international subscribers.

The Times has also teamed up with Facebook, Google and Apple to upload stories more quickly and reach readers on smartphones.

"It was our best advertising quarter of the year, year-over-year, despite a decline in digital advertising revenue, with better performance in print. We remain bullish about our digital advertising business and expect it to return to growth in the fourth quarter," said New York Times Co. President-CEO Mark Thompson in a statement.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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