Changing Places LatAm: Lorena Hure, Alfredo Pedroso, Lorena Astegiano…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Lorena Hure - Guvera :::  Alfredo Pedroso - Sony Pictures Television Latin America ::: Lorena Astegiano Eismendi - PontaMedia  ::: Alejandro Trujillo - TAPTAP Networks  ::: DigitasLBi - Paul Dalton :::  Razorfish - Tom Adamski :::

Click here for previous Latam Changing Places editions

56Y9T5d__400x400Lorena Hure, who is also part of our editorial team, is no longer Sales Director for Latin America Southern Cone at Guvera, a position she left in mid-September. "It was a very rewarding experience, both personally and professionally," says Lorena.




17ce92fAlfredo Pedroso is the new Director, Ad Sales Panregional at Sony Pictures Television Latin America.Pedroso is based in Miami and previously worked at Hispanic advertising agency Marca.

lore-astegianoLorena Astegiano Eismendi has joined PontaMedia as media director, after having worked for almost eight years at e-planning (the last time as Sales Director.) Astegiano Eismendi will move to Mexico as part of the company’s expansion process.


ale-trujilloAlejandro Trujillo has left his position as sales executive of LinkedIn (through IMS Chile), to join TAPTAP Networks as a sales manager. Headquartered in Madrid,TAPTAP Networks is a mobile- focused company that is making a gradual landing in Latin America.


descargaDigitasLBi has appointed Paul Dalton as chief media officer, international.Dalton joins from the Publicis Groupe agency’s New York office, where he was executive vice president, communications planning.He will relocate to London and report to DigitasLBi International chief executive Ewen Sturgeon, with responsibility for leading and growing the agency’s media offering across international markets.Prior to joining Digitas in 2012, Dalton spent over a decade at ZenithOptimedia, latterly as senior vice president, ideas and innovation director.

descarga (1)Esko has appointed Leonardo Cruz as general manager of its operation in Latin America with a remit to create regional strategies to build both direct and indirect sales, and expand service and customer support coverage in Mexico, Central America and South America.Cruz will also provide marketing support for the region, and report to Jon Giardina, Esko Americas president.Cruz brings extensive experience building direct and indirect sales strategies, service channels and new business development and marketing in Brazil and Latin America.



descarga (2)Razorfish global CEO Tom Adamski dies at 43.Adamski served as global chief executive officer of Razorfish Global network for just less than a year.Prior to taking over the chief executive position, Adamski was chief executive officer of Rosetta, which Publicis folded into the larger global group last September, reporting to Publicis Groupe chief executive Maurice Lévy.Razorfish veteran and North American chief executive Shannon Denton has served as interim and will continue for the immediate future.

Editorial Staff

Portada Staff


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