Yahoo Closes Deal with Google for Search

What: Yahoo has closed a new search deal with Google after releasing its third-quarter earnings results.
Why it matters: Google will provide Yahoo with search ads, algorithmic search, and image search services for both desktop and mobile on a non-exclusive basis.

KN-NzuRl_400x400 lCKj53DE_400x400Yahoo has closed a new search deal with Google after releasing its third-quarter earnings results.

Under the terms of a new arrangement, which will become effective October 1st and las until the end of 2018, Google will provide Yahoo with search ads, algorithmic search, and image search services for both desktop and mobile. Yahoo will also decide which search queries to send to Google and will not have to meet a minimum requirement of queries.

With this new deal, Yahoo is trying to squeeze more money out of its search engine, although it lacks the technology to better manage queries and more adequately serve ads. Hence the partnership with Google, the most dominant search engine globally. Yahoo's search network only got 12.7 percent marketshare in US desktop searches in August, while Google has nearly 64 percent, Comscore reported.

Yahoo made a similar 10-year deal with Microsoft in 2010, which according to the company,  will no affect on the slightest Google’s deal. Microsoft helps Yahoo powers its search engine in exchange for giving the Windows maker a single-digit cut of search ad revenue. However, Microsoft and Yahoo loosened their arrangement in April, adding in a termination clause that would let either company walk away from the deal with four months' notice.

“Google’s offerings complement the search services provided by Microsoft, which remains a strong partner, as well as Yahoo’s own search technologies and ad products, " said Yahoo in a  statement.

 

 


Editorial Staff

Portada Staff

MORE FROM PORTADA

Why More Brands are Investing in MLS Jersey Sponsorships

Why More Brands are Investing in MLS Jersey Sponsorships

More brands like AmFam, Valspar, Target, Etihad Airways, Acura, and Bimbo decide to be on the MLS team’s jerseys, and sponsorships will keep growing.


SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

Each fall, the USHCC hosts the country’s largest gathering of Hispanic business leaders: The USHCC National Convention. The Convention is held every year in a city that embodies the American entrepreneurial spirit and supports a thriving small business community.


How Facebook is Cornering the Video Ad Market, also in Mexico

How Facebook is Cornering the Video Ad Market, also in Mexico

With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part  of Facebook's efforts and investments are going into the creation of a major video advertising platform.