NBC UNIVERSO Acquires Exclusive U.S. Television Rights To “The Walking Dead” In Spanish

What: NBC UNIVERSO has acquired from AMC the exclusive television rights to air the hit apocalyptic series "The Walking Dead" in Spanish in the United States.
Why it matters: The Walking Dead is television's #1 Series Among Adults 18-49.This will mark the first time the series will air in Spanish on U.S. television and other platforms.

 

237654LOGO descarga (1)NBC UNIVERSO, the entertainment and sports cable channel for Latinos, has announced it has acquired from AMC the exclusive television rights to air the hit apocalyptic series "The Walking Dead" in Spanish in the United States. This will mark the first time the series will air in Spanish on U.S. television and other platforms*.

"The Walking Dead" has been television's highest-rated series among adults 18-49 for the past three years. NBC UNIVERSO will begin airing episodes from seasons one through three dubbed in Spanish beginning in early 2016.

In addition to enjoying the episodes on TV, subscribers of NBC UNIVERSO on participating cable, satellite, and telco services also will be able to view episodes of "The Walking Dead" on Video on Demand, as well as on nbcuniverso.com and the NBC UNIVERSO NOW app by entering the subscriber's log-in information.

descarga (2)"The Walking Dead" will be one of several new compelling entertainment options for NBC UNIVERSO viewers. Additional programming NBC UNIVERSO will be debuting soon include the hit series "Prison Break", which will premiere on Tue., Oct. 20 at 10pm ET/PT; and the highly popular, award-winning animated series "South Park", which will premiere on Mon., Oct. 26 at 10pm ET/PT.

"Very few series in television history have so thoroughly captivated young adult audiences like 'The Walking Dead.' It has been a blockbuster mainstream hit, and there's a tremendous appetite for Latinos to fully enjoy this series in Spanish for the very first time in the U.S.," said Ruben Mendiola, President, NBC UNIVERSO. "Adding 'The Walking Dead' to our primetime programming lineup is a clear demonstration of our commitment to bringing the most provocative and best-quality entertainment to U.S. Hispanics in Spanish."

NBC UNIVERSO is currently available to 40 million households across the U.S. The network is telecast in HD nationwide on DirecTV; Western U.S. markets served by Comcast Xfinity TV; throughout Bright House Networks' cable television footprint; and select Cox Communications markets.

Currently in its sixth season on AMC, new episodes of "The Walking Dead" air (in English) on Sundays at 9:00pm ET/PT.

 


Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.