#PORTADADH: Tomorrow Wednesday with Wells Fargo, Taco Bell, Starcom MediaVest, Horizon, Soda Creative and Lopez Negrete!

Hello Friends in Los Angeles and California! We are looking forward to see you tomorow Wednesday October 21 at Portada's Multicultural Influencer Forum at Digital Hollywood in the Ritz Carlton, Marina del Rey. We are excited about the fact that key executives from Sony Music, Wells Fargo, Taco Bell, FAV Networks,  Starcom MediaVest, Horizon Media and Acento Advertising will be part of the speaker roster. Latest additions are Rudy Lopez Negrete, Manager of Music and Content Development, Lopez Negrete Communications, Jaime Gamboa, CEO Soda Creative and Erika Anaya, Head of Multicultural & International Creative at AV Squad.

We have a top-notch agenda that touches key issues in Entertainment, Online Video, as well Brand and Influencer Marketing targeting multicultural audiences.
The Forum is produced in association with Digital Hollywood  and Portada at Digital Hollywoodcan be attended independently on October 21 or as part of the overall Digital Hollywood (Oct. 19-22) experienceDigital Hollywood is a marquee conference covering the fields of film, television, music home video, cable and telecommunications.

Major Players who are speaking at Portada's Multicultural Influencer Forum at Digital Hollywood:

  • Paul Mendoza, Brand Manager, Taco Bell
  • Herb Payan, SVP Digital, Sony Music
  • Christina Igaraividez , Digital Associate Director, Starcom MediaVest
  • Rudy Lopez Negrete, Manager of Music and Content Development, Lopez Negrete Communications
  • Jaime Gamboa, CEO, Soda Creative
  • Etienne Hernandez-Medina, President/CEO, H + M Communications
  • Erika Anaya, Head of Multicultural & International Creative at AV Squad
  • Zach Rosenberg, EVP Chief Growth Officer,Horizon Media
  • Sarah Robertson, SVP, Managing Director, Horizon Media
  • Roberto Orci, President, Acento
  • Rochelle Newman Carrasco, Chief Hispanic Marketing Strategist, Walton| Isaacson
  • Xochitl Leon, Hispanic Marketing Manager, Wells Fargo
  • Luiza Ricupero, VP StyleHaul Mundo, Style Haul
  • Max Goldenberg, Chief Creative Officer, FAV Networks
  • Andre Swanston, CEO, Tru Optik,
  • Herb Payan, SVP Digital, Sony Music
  • JR de Souza, Head of Licensing - Americas, DreamWorks
  • Lala Castro, Social MediaDirector, GigaSavvy
  • Natalie Rubalcava, General manager Spanish-language media (Excelsior/La Prensa) and Director of Sales Strategy/Development, Freedom Communications

Key Topics they will explore:

    • Find out why Multicultural Audiences and Influencers are crucial to Corporate America's success.
    • Half a billion people! How Online Video content providers are reaching out to U.S. Hispanic and Latin American audiences
    • Using OTT Media Consumption Data to target Hispanics
    • Movie Marketing: New Insights and Strategies on how the Studios market to the Multicultural Millennial
    • The name of the Game: Product Integration and Branded-Entertainment in Multicultural Markets
    • The Decision Makers: Multicultural Brand Marketers and their goals for 2016

To inquire how to align your brand with Portada's Multicultural Influencer Forum at Digital Hollywood, please email Kelley Eberhardt, Sales & Marketing Director at kelley@portada-online.com or call her at (212) 685-4441.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.