Local Media Consortium Partners with Lotame’s DMP
What: The Local Media Consortium (LMC), a partnership of 65 local media companies that represent 1,650 news outlets, has partnered with Lotame as its data management platform
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What: The Local Media Consortium (LMC), a partnership of 65 local media companies that represent 1,650 news outlets, has partnered with Lotame as its data management platform
Volaris, the low-cost Mexican airline that has an important presence in the U.S. Hispanic market, is one of the pioneers in Mexican online marketing. Ricardo Rivera, Head of Marketing, Volaris (watch Video in Spanish), spoke to Portada about what he has learned in digital marketing and social marketing so far and what he recommends companies to do to keep up with the latest trends.