General Mills Consolidates Global Media With Mindshare

What: General Mills has consolidated its global media agency business with WPP's GroupM, led by its agency Mindshare. This is happening three weeks after it was announced that  Mindshare won the U.S. media business of General Mills.
Why it matters: The move consolidates business that was previously handled by a handful of other agencies and networks.

glogosocial_400x400General Mills has consolidated its global media agency business with WPP's GroupM, led by its agency Mindshare, as the latter has been chosen to handle its massive U.S. business.

GroupM will support General Mills in Europe and Australia/Asia, and  lead GM's Yoplait Europe business and a portion of its' business in Africa, the Middle East and Asia.

The move consolidates business that was previously handled by a handful of other agencies and networks.

General Mills' brands include: Cheerios, Progresso and Yoplait. The food Giant spent US$866.4 million on measured media in the U.S. in 2014, down from US$893.4 million in 2013, according to the Ad Age DataCenter.In 2013, the company spent US$1.03 billion globally, including its largest market, the U.S.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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