What: Visa has picked Publicis Groupe’s Starcom to be its global media agency of record.
Why it matters: Starcom will provide Visa with a fully integrated offering based on data, which will cover five regions, 60 markets including North America, Latin America, Asia-Pacific and Middle East.
Visa has picked Publicis Groupe’s Starcom to be its global media agency of record. It will be supported by SocialCode for digital in North America. Essence has been tapped to support Visa’s programmatic efforts on a project and regional basis.
Starcom will provide Visa with a fully integrated offering based on data, which will cover five regions, 60 markets including North America, Latin America, Asia-Pacific and Middle East.
The review begun earlier this year and shorten the list of contenders to finalists OMD, Starcom and Essence. OMD was the incumbent, and held the account for many years.
Visa spent US$112 million on U.S. measured media in 2014. That’s 13% less than the company spent on measured media in 2013.
