Starcom Mediavest is Visa’s new Media Agency

What: Visa has picked Publicis Groupe's Starcom to be its  global media agency of record.
Why it matters: Starcom will provide Visa with a fully integrated offering based on data, which will cover five regions, 60 markets including North America, Latin America, Asia-Pacific and Middle East.

gELngik-_400x400Visa has picked Publicis Groupe's Starcom to be its  global media agency of record. It will be supported by SocialCode for digital in North America. In addition, Essence has been tapped to support Visa's programmatic efforts on a project and regional basis.

Starcom will provide Visa with a fully integrated offering based on data, which will cover five regions, 60 markets including North America, Latin America, Asia-Pacific and Middle East.

The review begun earlier this year and the list of finalists was shortened to OMD, Starcom and Essence. OMD was the incumbent. OMD had the account for many years.

Following the appointment, Benjamin Gomez, CEO of Starcom Colombia, Mexico and the Andean Region, said: "we are extremelly proud of this new challenge of delivering Visa the best of our networks' strategic thinking , which is focused on data, technology, content, media optimization and the best global talent. The integration of information to make better decisions will be critical for Visa."


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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