Fernando Monedero Joins IPG Mediabrands Miami as Managing Director

Foto Fernando MonederoFernando Monedero joins IPG Mediabrands, the global network of media agencies, as Manager Mediabrands Miami. The position had been vacant since earlier this year, when Helber Diaz, the former Manager of Mediabrands Miami left the company to become ‎Regional Media Sr. Manager Latin America at Alcatel Onetouch.

According to the release by Mediabrands,  Monedero has developed a solid career in Spain and Latin America, focusing on the development and sale of digital services.

Monedero (check out  a recent Portada interview with him) recently served as Managing Director of Havas Miami digital area and as Regional Director of MEC, developing the businesses of major clients such as Colgate, Chanel, Hoteles Meliá and MARS, among others.

"Fernando has joined IPG Mediabrands to strengthen the services we offer to regional clients from Miami, as well as to develop business and growth strategies," said Andrea Suarez, CEO of Latin America. Mediabrands clients include major global companies such as Mastercard.


Editorial Staff

Portada Staff

MORE FROM PORTADA

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Three Golden Rules for Soccer Influencer Marketing

Three Golden Rules for Soccer Influencer Marketing

Influencers have become a major force in sports and soccer marketing. Mexico's Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.