Sizmek and Adsmovil Create Partnership to Elevate End-To-End Mobile Programmatic Offering in Latin America

What: Sizmek, a global Open Ad Management company for multiscreen campaigns,has partnered with Latin America mobile advertising company Adsmovil to expand its mobile programmatic solutions  across the region.
Why it matters: AdsMovil will now offer a set of  integrated mobile advertising capabilities under one roof, responding to the increasing demand of advertisers, agencies and publishers across the region.

73c7vUYY_400x400bL1w_q7x_400x400Sizmek, a global Open Ad Management company for multiscreen campaigns,has announced an exclusive partnership with Adsmovil - the mobile advertising company in Latin America - to expand its mobile programmatic solutions  across the Latin American region.

Powered by Sizmek’s Open Ad Management technology, AdsMovil will now offer a set of  integrated mobile advertising capabilities under one roof, responding to the increasing demand of advertisers, agencies and publishers across the region.

The strategic partnership gives Sizmek and Adsmovil a competitive edge as it allows clients to take full advantage of Sizmek’s end-to-end programmatic capabilities, especially those enhanced with the recent acquisition of StrikeAd.  These capabilities include data, rich media, geo-location, creative units, measurement, attribution and cross-device targeting.  The alliance now enables advertisers, agencies, trading desks and publishers to create, plan, target, optimize, deliver and measure the most effective mobile advertising campaigns across Latin America under one comprehensive solution.

“As mobile penetration and the investment in programmatic continues to rise in Latin America, it is more crucial than ever for advertisers in the region to be able to effectively reach and engage consumers across all devices and screens,” said Mike Caprio, Global Head of Programmatic at Sizmek.  “By joining forces with Adsmovil in Latin America, we strengthen our commitment to deliver market-leading, mobile-first programmatic media solutions across the globe.”

“Partnering with Sizmek enables Adsmovil to offer a complete programmatic-buying solution in Latin America,” said Alberto Pardo, CEO and Founder of Adsmovil, a Cisneros Interactive company.  “We can now more effectively respond to our customers’ mobile-advertising needs.  Advertisers, agencies and trading desks hereby gain access to a unique platform that offers many integrated solutions, including a DSP, data sources, viewability, rich media, tracking and reporting — solutions that will simplify purchases, optimization and decision-making.”

 


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.


IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.