Sales Leads LatAm: Alcatel OneTouch, Krispy Creme-Peru…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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::: Alcatel OneTouch/Initiative ::: Hill+Knowlton / Ideal ::: Headway Digital / Peru ::: Krispy Kreme/ Peru ::: “Perdón”/ Schneider/ Argentina :::
- Alcatel OneTouch/Initiative
Leading mobile and Internet provider, Alcatel OneTouch,has selected agency Initiative to expand its pan-regional client roster in Latin America.The regional Mediabrands team in Miami, led by Yamilet Bermudez, will work hand in hand with Alcatel’s marketing team in developing strategies and planning in Argentina, Bolivia, Brazil, Central America and the Caribbean, Chile, Colombia, Dominican Republic, Ecuador, Mexico, Paraguay, Peru, Uruguay, and Venezuela. Initiative will handle all analysis of traditional media planning and strategy, negotiation and media buying, programmatic, and digital services.Alcatel OneTouch designs, develops and markets a growing range of mobile and Internet products. At the beginning of 2015, the company was named number one in sales of smartphones in Latin America and the Caribbean, holding the record in the first three quarters of 2014, according to IDC figures.
- Krispy Kreme/ Peru
Krispy Kreme Doughnuts, Inc. has announced its signature sweet treats will soon be available in Peru through a development agreement it has signed with Agape Coral, SAC, to open 24 Krispy Kreme® shops throughout the country over the next five years.The principal owner of Agape Coral is Fontana Holdings Business, Ltd., in which Manuel Corripio Alonso owns a majority interest.Krispy Kreme Doughnuts is a global retailer of sweet treats, including its signature Original Glazed® doughnut. The Company has more than 1,000 retail shops in 24 countries.
- “Perdón”/ Schneider/ Argentina
With the overall creative direction of Javier Mentasti and Maximiliano Maddalena , produced by Landia and directed by Luciano Podcaminsky, Ogilvy & Mather presents its new campaign "Perdón" ("Sorry") for the beer brand Schneider. "Perdón" ("Sorry") is the first commercial for women’s category. Ogilvy & Mather Argentina new spot for Schneider is based on the concept that quality and taste of Schneider could be summarized in one big secret: the ripening time.