Archive for 09/15/2015

Changing Places LatAm: Miguel Angel Chala, James Rosenstock , Pablo Borensztein…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: Miguel Angel Chala –  Rabinovici & Associates  ::: Vice Media – James Rosenstock ::: HH Global Ltd. – Pablo Borensztein, Jose Nunes ::: Axon – Jose Arroyo :::  Andrea Suárez –  IPG Mediabrands ::: Roberta Raggi – Headway Digital Peru ::: Click here for previous Latam Changing Places […]


Sales Leads LatAm: Alcatel OneTouch, Krispy Creme-Peru…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt […]


Hill+Knowlton Strategies Acquires Ideal in Brazil

What: WPP’s Hill+Knowlton Strategies has acquired Ideal, a Brazilian public relations, advertising, digital and content firm. Why it matters: Ideal will now be known as Ideal H+K Strategies, and will integrate 170 professionals in Brazil, more than doubling the size of Hill+Knowlton’s Latin American operation. The deal underlines how important Brazil has become to global Agencies (Only last week Accenture […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.