Motorsport.com and Prodigy/MSN Announce Digital Partnership in Latin America

What:  The International network of online motorsports content Motorsport.com and web portal MSN.com have announced a partnership.
Why it matters: Digital content produced by Motorsport.com will be distributed by MSN in Latin America and in the US Hispanic market.

265164-INFO Motorsport.com, an international network of online motorsports content headquartered in Miami's Design District, and web portal MSN.com have announced a partnership that will see digital content produced by Motorsport.com distributed by MSN in Latin America and in the U.S. Hispanic market.

Under the content partnership, Motorsport.com news, video and digital images will be published and promoted across the MSN website and apps. With over 2.3 billion average monthly visits, MSN.com is the second largest web portal in the world and features aggregating news, weather, sports, money, and other consumer-related articles.

"As Latin America's most comprehensive motorsports digital platform, Motorsport.com is the 'go-to' source for auto racing content. This agreement strengthens our coverage in the motorsports vertical while providing MSN.com premium content to millions of visitors in native tongue,"said Jorge Taboada, Executive Producer, Prodigy/MSN.

"This partnership with MSN expands Motorsport.com's potential regional distribution of premium content to over 300 million available internet users in Latin America," said Gustavo A. Roche, vice president of business development, Motorsport.com."As the premier international source for online multimedia motorsports coverage, Motorsport.com is dedicated in providing a Spanish-language website featuring up-to-the-minute news, digital images, and video library from more than 100 racing series in the region."
Microsoft Advertising recently struck a global deal with AOL/Verizon through which AOL/Verizon will be taking over most of the ad-sales into MSN (including those for the U.S. Hispanic market). Most of Spanish-speaking Latin America will continue to be sold by Microsoft Advertising's in-house advertising sales team as well as by AppNexus for programmatic sales.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.