Motorsport.com and Prodigy/MSN Announce Digital Partnership in Latin America
What: The International network of online motorsports content Motorsport.com and web portal MSN.com have announced a partnership.
Why it matters: Digital content produced by Motorsport.com will be distributed by MSN in Latin America and in the US Hispanic market.
Motorsport.com, an international network of online motorsports content headquartered in Miami's Design District, and web portal MSN.com have announced a partnership that will see digital content produced by Motorsport.com distributed by MSN in Latin America and in the U.S. Hispanic market.
Under the content partnership, Motorsport.com news, video and digital images will be published and promoted across the MSN website and apps. With over 2.3 billion average monthly visits, MSN.com is the second largest web portal in the world and features aggregating news, weather, sports, money, and other consumer-related articles.
"As Latin America's most comprehensive motorsports digital platform, Motorsport.com is the 'go-to' source for auto racing content. This agreement strengthens our coverage in the motorsports vertical while providing MSN.com premium content to millions of visitors in native tongue,"said Jorge Taboada, Executive Producer, Prodigy/MSN.
"This partnership with MSN expands Motorsport.com's potential regional distribution of premium content to over 300 million available internet users in Latin America," said Gustavo A. Roche, vice president of business development, Motorsport.com."As the premier international source for online multimedia motorsports coverage, Motorsport.com is dedicated in providing a Spanish-language website featuring up-to-the-minute news, digital images, and video library from more than 100 racing series in the region."
Microsoft Advertising recently struck a global deal with AOL/Verizon through which AOL/Verizon will be taking over most of the ad-sales into MSN (including those for the U.S. Hispanic market). Most of Spanish-speaking Latin America will continue to be sold by Microsoft Advertising's in-house advertising sales team as well as by AppNexus for programmatic sales.