Sales Leads LatAm: Toyota, Godrej Argentina, “Idioma madre”…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA'S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Toyota/Global ::: Godrej Argentina/ Midios ::: “Idioma madre”/ Cepita :::

Click here for previous Latam Sales leads editions

  • Toyota/ Global

descarga"Fueled by Lemonade" is the third spot of the "Fueled By Everything" campaign, created by Toyota to promote its new Toyota Mirai – the first hydrogen powered vehicle in the world, and to educate about the potential of hydrogen as fuel. It is a warm summer evening and several children are trying to sell lemonade. But unfortunately, they fail to sell the product except from their mothers. To take advantage of that lemonade, Toyota and American comedian Nikki Glaser (MTV, Conan, The Tonight Show with Jay Leno) tell them they can do something else instead of throwing it, like use it as fuel drinkin. The spot was directed by award-winning filmmaker Morgan Spurlock .Each spot shows the search for unexpected sources of hydrogen. Prior to “Fueled by Lemonade”, there were other versions like Fueled by Bullshit and Fueled by Oil Creek. With each episode, on Toyota Mirai’s website(, users can find more information about hydrogen, its potential and the processes that are under way for its current production.

  • Godrej Argentina

Midiologos has been chosen by Godrej Argentina to handle media strategies for its colouring, hair Care and body care business. It will serve 919, Issue, Roby, Villeneuve and L'eau Vive brands.The account direction will be led by Vicky Elias who, along with her team, is already working on the implementation of the first work for Issue coloration.

  • “Idioma madre”/Argentina

Under Peta Rivero y Hornos general creative direction, Human presents its new campaign for Cepita del Valle. "Idioma madre"("Mother Language") looks to pass affection of the offline world to the online world: it focuses on the unique language between mothers and children. To achieve this, Human has specifically created a website  for the campaign, in which all mothers are invited to write the words their children told them and thus, giving way to the "Libro del Cariño"("Book of Honey".)The producer was Rebolución.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.