Changing Places LatAm: Changes at Omnicom Media Group Mexico, Ariel Pelliza , Javier Silva…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Omnicom Media Group Mexico -  Sandra Ramirez, Patricia Martinez, Diana Arboleya-Comas ::: Mindshare Argentina- Ariel Pelliza ::: Teads - Javier Silva::: John Sintras, Mat Baxter - IPG Mediabrands ::: Javier Suso - Grey Spain :::

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46b1cc323b4965eda0a1ad6fc080448a_400x400Omnicom Media Group Mexico has announced significant changes and appointments, as well as a new OMG operations area. In addition, it was established that Trading & Operations is an area that will serve the two agencies of the group: OMD and PHD. The new executive announcements are listed below.



365db06Sandra Ramirez, former OMD Mexico Managing Director, has been promoted to Head of Trading & Operations at Omnicom Media Group Mexico. Sandra will be responsible for negotiating with media seeking a better deal for brands and to improve relationships with them.



martinez-15Patricia Martinez is OMD Mexico new CEO. Patricia, a communications expert with over 25 years’ experience in advertising and media industry, will replace Sandra Ramirez. She has led Mediacom’s strategic areas, as VP of Strategic Planning and Insights / Insights/Regional Managing Partner LATAM (where he also served as Group Director for P&G); as Director of Strategic Communications and Universal McCann, where he lead the Media Intelligence area.

descarga (1)Diana Arboleya-Comas joins OMD Mexico as Director of Strategic Planning for OMD, reporting to Shawn McDonough, Strategy Director of the Group. She was part of the media research area at IBOPE AGB and later, she was TGI Director at Kantar Media researcher. More recently, Diana collaborated with TVAzteca / Grupo Salinas in market research.



descarga (2)Mindshare Argentina has announced the appointment of Ariel Pelliza as its new Director of Business Planning Insights & Analytics.The executive will lead the area’s team that delivers support in the development of strategies for brands and research ad-hoc projects.32-year old Pelliza has a degree in Advertising from Universidad de Palermo. He joined Mindshare Argentina in 2005 and a year later,he joined the area of Business Planning, a team which he has been coordinating since 2010.


16a1a72Teads has announced the appointment of former VC Multichannel executive, Javier Silva, as the Business Director for their new office in Colombia. Silva joins Teads with more than 10 years of experience in advertising, and will play a crucial role in leading and developing Teads’ growing business in Colombia with the objective of becoming the leading video advertising platform in Latin America. This addition to Colombia comes within months of new appointments to both the Brasil and Argentina offices reflecting the rising demand for viewable video advertising.


descarga (3)John Sintras has been appointed president, global business development and product innovation at IPG Mediabrands.



descarga (5)Mat Baxter was appointed global chief strategy and creative officer of IPG Mediabrands New York team.In his new role he will take control for the network’s overall strategic product.

They will both will report to worldwide chief executive Henry Tajer.

descarga (4)Javier Suso
has been appointed CEO of Grey Spain. He will replace John Lynn who is assuming a new role as regional leader for Y&R and Wunderman across Latin America.Grey Spain servs clients such as Procter & Gamble, GlaxoSmithKline, Vodafone, Allianz, Volvo, Domino's and Big Cola with capabilities across the whole communications spectrum.Javier comes to Grey from VCCP Spain.

Editorial Staff

Portada Staff


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