Accenture Expands Footprint in Brazil, Buys Digital Agency AD.Dialeto
What: Accenture has acquired independent Brazilian digital agency AD.Dialeto,strengthening its digital marketing services provided through Accenture Interactive, part of Accenture Digital.
Why it matters: Acquisition nearly doubles Accenture Interactive footprint in the Brazilian market and increases its ability to serve clients throughout Latin America.
Accenture has acquired independent Brazilian digital agency AD.Dialeto,to strengthen its digital marketing services provided through Accenture Interactive, part of Accenture Digital.
As part of the acquisition, Accenture will enhance its ability to serve clients in the growing Latin American market with digital marketing and commerce services that help maximize a return-on-investment (ROI) of their digital programs. Terms of the transaction were not disclosed.
Led by Leo Cid Ferreira and Philippe Jorge, AD.Dialeto is a recognized player in digital marketing and commerce in Brazil, with a focus on campaigns that drive measurable results. In 2014, the agency was named Best Digital Agency elected by the largest e-retailers in Brazil at the eAwards.The agency provides end-to-end marketing services across strategy, media planning, search, mobile and social, through to digital commerce.
“Brazil represents a huge and rapidly evolving market for many of our global clients and our mission was clear – to help them reach their target customers in this increasingly connected market,” said Brian Whipple, senior managing director, Accenture Interactive. “In today’s world, marketing demands accountability, and AD.Dialeto has developed a tested formula for marketing ROI and a keen focus on performance at the core of its DNA. With AD.Dialeto, we’ve found the right company that is strategically and culturally aligned to best position our clients for success, not only for Brazil but for the rapidly growing Latin American market.”
José Gonçalves, leader for Accenture Interactive in Latin America, added that, “The addition of AD.Dialeto to our ecosystem here will enhance our digital customer capabilities, providing a true customer journey transformation to our clients.” In the beginning of 2015, Accenture Interactive also launched the Brazilian operation of its design studio Fjord.
Sao Paulo-based AD.Dialeto has grown into one of the larger independent digital agencies in Brazil by headcount. The agency’s work is noted for its innovative strategies that generate results for a multi-national and local clients including B2W, Electrolux, Accor Hotels, Rossi Telhanorte and Serasa Experian.
Leo Cid Ferreira, president and chief executive officer of AD.Dialeto, added, “With Accenture we’ll be able to deliver performance-driven digital marketing and commerce services to an even broader set of clients, both nationally and across Latin America.”
Today’s news follows Accenture’s acquisition of Gapso, a Brazilian-based analytics company, last February. It’s part of Accenture Digital’s overall initiatives to strengthen its position in Brazil, and offer even more disruptive services to clients in Latin America.