SALES LEADS: Coca Cola, Verizon, “Mi Primera Casa!”…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

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  • Coca-Cola

coca-colaCoca-Cola has launched a new video “Orgulloso De Ser,” in time for Hispanic Heritage Month, Sept. 15 – Oct. 15, The film “Orgulloso De Ser,” which translate to “Proud To Be,” explores family names and the pride surrounding them through personal stories shared on camera.Created by the DAVID agency, the video, evokes the power of family, culture and community by bringing people together in celebration of their heritage and unique family stories. In the film, participants share stories and display their pride by applying a temporary tattoo of their last name using the special Coca-Cola Heritage Tattoo Can. The Heritage Tattoo Can allowed participants to wear and share their pride and love for their culture and family names.

  • Verizon

descarga (2)Verizon has revamped its logo designed by agency Pentagram. Landor Associates crafted the old Verizon logo back in 2000, when Verizon Communications was formed after the merger of Bell Atlantic and GTE Corp.The new design, which comes after Verizon acquired AOL , shortens the large lighting bolt mark and moves it to the right. It also elminates the red "z" in the company name.Verizon did not comment on the logo change or whether a campaign will accompany the switch.

  • "Mi Primera Casa!"

homeownership-in-the-u-s-has-fallen-to-a-19-year-lowThe Hispanic Federation has announced the launch of a new housing initiative, "Mi Primera Casa!" or "My First Home." In collaboration with the New York Urban League, Mi Primera Casa/My First Home is a public education campaign that encourages minority homeownership, promotes opportunities to improve access to fair financing, and provides financial education to low-income and minority communities. The campaign underscores the importance of homeownership for families of color as a means of helping communities build economic stability and wealth. "Mi Primera Casa!" seeks to increase access to credit for Black and Latino families to rebuild communities devastated by the economic and housing collapse of 2008 and rebuild wealth among these families. The gap in homeownership rates between households of color and whites has widened, 45.2 percent compared to 71.1 percent, respectively. More black and Latino borrowers had their wealth tied up in their homes, and when the housing bubble burst, lost a greater share of their wealth.The mission of the Hispanic Federation is to empower and advance the Hispanic community.

  • Discover Hawaii Tours

nnDiscover Hawaii Tours, a tour and transportation company, has launched a new website, PearlHarborOahu.org, dedicated to history, information, and tours at the Pearl Harbor and the World War Two Valor in the Pacific National Park in Honolulu, Hawaii. Discover Hawaii Tours was founded in 1995 by U.S. Army veteran, Leo Malagon. Mr. Malagon pounded the pavement of Waikiki, an international tourist mecca, offering to show visitors the "Hidden Gems of Hawaii," and his hard work and passion have grown Discover Hawaii Tours into a multi-million dollar company, over 200 employees, and a fleet of vehicles spanning the islands in the state of Hawaii. Recently, Google profiled the success of Discover Hawaii Tours, and named the company a leader in the industry.PearlHarborOahu.org is a website that represents the company's commitment to providing information and access the Pearl Harbor Memorial, a place that serves as a solemn reminder of the lives lost during WWII, but also showcases the USS Missouri, the site of the Japanese surrender to end the war.

  • PhRMA

91c5aa6efa32cbbb73bd61f0ca40aebe_400x400The Pharmaceutical Research and Manufacturers of America (PhRMA) has launched Access BetterCoverage.org/espanol, a hub of Spanish-language resources on health care, health insurance and tips for shopping for health coverage.The new site introduces important resources to help people better understand how health insurance works and what to expect from their coverage. The site includes a series of Spanish-language white board videos explaining basic insurance terms like deductibles, copays and coinsurance, and how formularies work as well as a glossary of health insurance terms and lists of questions to ask when picking a plan.There are more than 50 million Hispanics living in the United Statesand in 2013 accounted for nearly one-third of the non-elderly uninsured population. Educational resources on health care coverage are important to ensure patients have the information and questions to ask to choose the best coverage for them and their family and access the treatments and services they need.

  • Fort Myers airport

GxiZ3we6_400x400 Lee County Port Authority is sponsoring TV, digital, print and billboard advertising for Sun Country Airlines’ new, year-round route that launches Friday, Oct. 9.The flight will originate in Sun Country’s home base of Minneapolis-St. Paul, then stop in Fort Myers to pick up more passengers before heading to Cancun. Service will be on Tuesdays and Fridays, and use a 162-seat Boeing 737-800.Much of the Cancun ad push began in late August. Breaking into the Caribbean and Latin American markets the same year is happening thanks to several factors. They include Lee County Port Authority's longstanding relationship with Sun Country Airlines, the support of Southwest Florida's Hispanic business community and a growing local population with Puerto Rican or other Hispanic roots. Viewers of local TV affiliates might see Sun Country/Cancun spots adjacent to the "Today Show" with Matt Lauer and "NBC’s Evening News" with Lester Holt. Most of the TV spots continue on multiple days each week through Oct. 31. The ad plan also includes news-press.com and the online editions of other local news sources, as well as such Spanish-language media companies as Univision, Azteca, Telemundo and D’Latino Magazine.

Get ready for #Portada16 on Sept. 14 and 15 in New York City! The Hispanic Sports Marketing Forum on September 14, and the 10th Annual Hispanic Advertising and Media Conference on September 15 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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