Changing Places LatAm: Aniella Sharp, Guillaume Herbette, Pablo Garcia…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Aniella Sharp - Grey Shopper Brasil ::: Guillaume Herbette - MSL Group , Publicis Worldwide ::: Pablo Garcia - Pepsico ::: Andrew Keller,Lori Senecal - CP&B :::

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descarga (1)Aniella Sharp is Grey Shopper Brasil new CEO. Sharp has 18 years of experience in the national and international communication market. Before taking over this new position, she was CEO at Koch Tavares Promoções and events for Brazil and Mexico for four years.



descargaGuillaume Herbette will be MSL Group new CEO and executive vicepresident of Publicis Worldwide. Herbette is currently vice president of global operations at Fleishman Hillard. At MSLGROUP, Herbette will replace Olivier Fleurot, who willoccupy a position as senior vice president within Publicis Groupe.


descarga (2)Pablo Garcia has been promoted to marketing vicepresident of Pepsico for the Andean, Central and Southern Cone regions. In this new position he will be responsible for business salty snacks and salty crackers. He will also become part of the regional board of the company.


descarga (3)Andrew Keller is out at CP&B.The company is eliminating his role of CEO and exec creative director after the agency named Lori Senecal its global CEO.Mr. Keller, who had been in the CEO post at the MDC agency for five years, joined the company as an art director in 1998. Prior to being named CEO in October 2010 ,Mr. Keller was the agency's top creative.

descarga (4)When Ms. Senecal arrived in March, her duties included overseeing the shop's global growth and expansion, managing the coordination of its eight international offices as well as further development. At the time, Mr. Keller was to continue in his CEO post.It's not clear what Mr. Keller's next move will be.


Editorial Staff @portada_online

Portada Staff

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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.