What: Carvajal Medios B2B and Crain Communications Inc. have signed a strategic alliance to share content and align commercial efforts to benefit plastics processors both in the United States and Latin America.
Why it matters: Tecnologia del Plastico is produced in Spanish and circulates to 17,500 subscribers in Latin America, including 9,000 in Mexico.
Carvajal Medios B2B and Crain Communications Inc. have signed a strategic alliance to share content and align commercial efforts to benefit plastics processors, resin companies and machinery manufacturers in the United States and Latin America.
Specifically, the cooperation is between Carvajal’s Tecnologia del Plastico magazine and Crain’s weekly newspaper, Plastics News. Tecnologia del Plastico is produced in Spanish and circulates to 17,500 subscribers in Latin America, including 9,000 in Mexico. Plastics News circulates to 45,000 subscribers, mostly in the United States.
The publications will share editorial content in print and online, which will give advertisers dedicated environments to spread their marketing messages throughout the Americas.
“Partnering with Carvajal Medios B2B is the most effective way for Plastics News and our clients to reach the growing plastics markets in the Mexico, Central and South American markets,” said KC Crain, Crain’s executive vice president and director of corporate operations.
“Crain Communications is an unquestionable leader in the U.S. publishing industry. Their leading publications and 99 years in the market are a testament to Crain’s capacity to adapt and business savvy, all core values shared by 111-year Carvajal,” said Eugenio Castro, Carvajal’s vice president of corporate strategic planning.
In addition, the partnership will include cooperation with events, including the Plastics in Automotive Conference held in Detroit every January and the Autoparts Manufacturing Conference & Exhibition held in Queretaro, Mexico, every August.
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