Comcast to Release Video Service “Watchable”: Will it be a Game-Changer?

What: Comcast will release a video service called “Watchable”, which will feature content coming from websites like Vice Media, The Onion and Vox Media.
Why it matters:With YouTube currently dominating the streaming video platform arena, Comcast’s Watchable could mean a game-changing move for anyone working in video production. New video platform “Watchable” is said to be aimed at matching YouTube as well as other companies such as Facebook that are rumoured to be starting a video platform as well.

descargaLast week, Comcast Corp.’s NBCUniversal said it made a US$200 million equity investment in Vox Media, the online publisher of The Verge, Eater and Re/code. That deal, valued Vox at US$1 billion. And BuzzFeed just announced that it is raising US $200 million from NBC Universal. Vox Media, BuzzFeed , The Onion and Vice Media are going to be the likely content and distribution partners for "Watchable".

From that moment on, many industry analysts speculated that the company is planning to build its own online video service.In fact, Comcast indeed revealed it will release a video service called “Watchable”, which will feature content coming from websites like Vice Media, The Onion and Vox Media.

Comcast is currently the largest seller of video ads in the United States. As platforms shift to digital, Comcast doesn't want to lose market share, but they're losing it to YouTube and Facebook.

With YouTube currently dominating the streaming video platform arena, Comcast’s Watchable could mean a game-changing move for anyone working in video production and marketing. To spice things up, Facebook has been also considering to start a video platform as well.

Watchable

New video platform “Watchable” is said to be aimed at matching YouTube as well as other companies such as Facebook that are rumored to be starting a video platform as well.

Even though the name of the video platform is still subject to change, the service looks sure to be rolled out in one way or another.

Vox Media is one of the partners for the new service along with some major-name players like BuzzFeed. Some partners will provide content and others, like The Onion, Vice, NBC Sports, Mic, AwesomenessTV and Refinery29 will also be taking part in what Comcast is calling “a widespread digital-video platform. However, Comcast’s deal with the teen-oriented channel owned by DreamWorks Animation called AwesomenessTV and Internet-based new media company BuzzFeed are still in negotiation. Comcast says that these deals will last “a few years” and see partners provide unlicensed, original videos to users of Watchable. The content will be available to stream on demand, according to Business Insider.

"Comcast is currently the largest seller of video ads in the United States. As platforms shift to digital, Comcast doesn't want to lose market share, but they're losing it to YouTube and Facebook," a source at Comcast said.

Watchable is also aimed to rival the rumored video platform from Verizon. When released, watchable videos will be released on Comcast's Xfinity X1 box owners. The service will be made available on the mobile platform such as iOS and Android.Currently, Comcast has its own smart-TV service called Xfinity. The service allows subscribers to stream unlimited number of movies and TV shows on demand directly to their TV sets and mobile devices. The new online service will simply expand the content coverage of an already established cable platform.

As Comcast is already a major player in the digital video market, this move is meant to consolidate market share in the face of competition from emerging video platforms.

Get ready for #Portada16 on Sept. 14 and 15 in New York City! The Hispanic Sports Marketing Forum on September 14, and the 10th Annual Hispanic Advertising and Media Conference on September 15 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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