08/18/2015

SPORTS MARKETING BITS: NASCAR Partners with Derbez, Fiore and Dish, Sports as Bastion of Brand Safe Content?

A recap of news and trends in the Sports Marketing world as compiled by Portada’s Editorial team. Nascar Partners with Derbez, Fernando Fiore works with DishLatino, Are Sports a Bastion of Brand Safe Content, particularly for online video?, Univision and Periscope and more….

Walton Isaacson Appoints Alice Rivera As Vice President, Hispanic Marketing

Walton Isaacson , an independently held, minority owned, full-service advertising and marketing agency, has bolstered its strong multicultural client offerings with the addition of Alice Rivera as Vice president, Hispanic Marketing.

Comcast to Release Video Service “Watchable”: Will it be a Game-Changer?

What: Comcast will release a video service called “Watchable”, which will feature content coming from websites like Vice Media, The Onion and Vox Media. Why it

August 18, 2015

SPORTS MARKETING BITS: NASCAR Partners with Derbez, Fiore and Dish, Sports as Bastion of Brand Safe Content?

Walton Isaacson Appoints Alice Rivera As Vice President, Hispanic Marketing

Comcast to Release Video Service “Watchable”: Will it be a Game-Changer?