Tecate’s Gustavo Guerra Latest Addition to #Portada15, Early Bird Extended until Tomorrow Tuesday!

Gustavo Guerra, Brand Director, Tecate & Tecate Light is the latest addition to the stellar speaker roster of #Portada15. Early Bird Registration has been extended to tomorrow Tuesday August 11 COB. 

Fernando Fiore

Emmy® Award Winner and Broadcasting Star Fernando Fiore

Fernando Fiore, the most recognizable face in the Spanish-speaking sports world, is going to be one of the main attractions at #Portada15 in New York City’s Yotel on September 16 and 17. #Portada15 comprehends the Hispanic Sports Marketing Forum and the 9th Annual Hispanic Advertising and Media Conference. Fiore's addition complements the presence of dozens of brand marketing and agency executives targeting the Multicultural Space. The latest confirmation has been, Gustavo Guerra, Brand Director, Tecate & Tecate Light.
“Fernando Fiore is the reason why Hispanics love soccer broadcasting in the U.S. He is going to share his unique experiences in the Sports Media and Marketing landscape with hundreds of #Portada15 attendees. As importantly he will tell us where he thinks this exciting sector is moving to,” says Marcos Baer, publisher of Portada.

Early Bird Registration

Early Bird Registration for both the Hispanic Sports Marketing Forum and the 9th Annual Hispanic Advertising and Media Conference is expiring tomorrow Tuesday August 11 COB. Take advantage of the early bird price of only US $499! for the Combo!

Key Content

Sports Marketing and Media have a very important presence at #Portada15 with the Hispanic Sports Marketing Forum (preliminary agenda) and prominent brands and agencies participating including:

- Pattie Falch, Director Sponsorships & Events, Heineken USA
- Manuel Campos, Hispanic Marketing Director, Sprint
- Mariela Ure, SVP, Hispanic Segment Strategy, Wells Fargo
- Christian Borjon, Director Hispanic Sales & Marketing, Samsung
- Brian Cristiano, CEO Bold Worldwide
- Gustavo Aguirre, Associate Brand Manager, Coors Light

On September 17, the second day of #Portada15 the 9th Annual Hispanic Advertising and Media Conference (preliminary agenda) will provide critical insights and networking opportunities for any marketer who wants to succeed in multicultural America.

Topics that will be discussed include:
- New approaches on how national brands reach out to local audiences, hyperlocal targeting and more...
- Multicultural Retail Marketing Perspectives for 2016.
- New and actionable insights on how best to reach the Multicultural Milennial
- Solving the challenge of Reaching out to Hispanics via Social Advertising and Search
- The Hispanic Digital Video Explosion

Brand Marketing and Agency Stars participating include:
Ana Crandell, Media Director, OMD Latino
Kymber Umana, Hispanic Marketing Manager, Sprint
Ivonne Kinser, Head of Digital Media Strategy, Avocados from Mexico
Trisha Ranes, Senior Marketing Manager-Latino, H&R Block
César Taveras, Online Marketing Manager, Rosetta Stone
Jason Riverio, Manager, Multicultural Brand Marketing, Big Lots
Maria Fernanda Ordoñez, SVP Media Director , Identity
Vilma Vale Brennan, Managing Partner, MEC Multicultural

#Portada15 Sponsors

Rooftop Party Sponsor:
Batanga Media
Platinum Sponsor:
MaxPoint
Gold Sponsor:
GFK-MRI
Bronze Sponsors:
Evolve Media
Pulpo Media
Zoomin.TV

Badge and Lanyard Sponsor:
Adsmovil

Wire Sponsor: PR Newswire

Hispanic Sports Marketing Forum
Golazo Sponsors:
AC&M Group
Blogsi

For sponsorship opportunities, please contact Kelley Eberhardt, Director of Sales and Marketing at 212-685 4441, kelley@portada-online.com


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).