CHANGING PLACES: Rick Welday, Javier Martinez Staines, Michelle Aristondo Chereque, Gabriela “Gaby” Zabalúa…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
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Javier Martinez Staines has left Editorial Televisa/Televisa Publishing, where he worked for almost 10 years. His last position was Editorial Director as such he was responsible for the content of more than 100 magazine titles and their web properties in Latin America.
Juliette Austin, who headed up diversity hiring efforts for Buzzfeed, has left the company, Capital reports. Austin, who was said to be a popular colleague at Buzzfeed, served as global talent diversity and inclusion leader for a company that has made diversity hiring one of its top priorities.
Rick Welday was named President of AT&T AdWorks and will lead the division. Prior to this appointment, Welday was Senior Vice President, Customer Care, AT&T Services, Inc. He oversaw call center, chat and digital care operations, providing technical support for AT&T U-Verse video, broadband and narrowband solutions. Previously, Welday served as senior vice president, AT&T Consumer Self-Service and Sales. He is based in Dallas.
Brandstyle Communications, the New York City-based public relations firm specializing in lifestyle, technology, finance, wellness and concept brands, has announced the opening of a Miami office. It will be headed by marketing and PR veteran, Michelle Aristondo Chereque. Aristondo Chereque is a seasoned marketing and event specialist with extensive experience working with clients in a broad range of industries targeting the US, Latin American and Hispanic markets. They include SapientNitro, E! Networks, and Spanish Internet multinational, Terra Networks. Since its inception in 2008, Brandstyle Communications has provided a range of services to leading brands including: Luxury, Heritage Auctions, Highgate Hotel, Home Shopping Network, Hunter Boots, J.McLaughlin, Kiehl's, La Cornue, Lily Pulitzer, Oscar Blandi, Quiet Logistics, Serena & Lily, Tata Harper, Technogym, The ASPCA, The Gordon Parks Foundation and Wolffer Estate Vineyards.
Frontier Communications Corporation has appointed Gabriela“Gaby” Zabalúa as vice president of multicultural marketing.Zabalúa will be based at Frontier’s corporate headquarters in Norwalk, Connecticut, and will report to Vice President, Corporate Marketing and Advertising, Jessica Sokolowski. Zabalúa will be responsible implementing a comprehensive, culturally appropriate, marketing and engagement strategy across multicultural markets.Zabalúa has a breadth of experience in marketing, creative and content development, media management, business development and a passion for engaging diverse consumers. She founded Viva Bilingual Communications LLC, where she developed communications strategies and bilingual content to effectively engage multicultural audiences for clients, including the Center of Medicare and Medicaid Services and Communications Strategy Resources, Inc .Read more.
The National Association of Hispanic Journalists (NAHJ) board of directors has selected Alberto B. Mendoza to be NAHJ’s new executive director.Mendoza most recently served as the Regional Vice President with Jumpstart: Children First where he led the operations in California, Texas and Washington which served over 3300 children. He also served as the President and CEO of the Coalition for Clean Air, a California policy and advocacy organization, where he was the first Latino leader to run a statewide environmental organization.Born in Mexico, Mr. Mendoza was raised in Puerto Rico and San Diego and is fully bilingual. He will join NAHJ on a part-time basis on August 3rd and join full-time on September 1st.
Llenii Sandoval has been promoted to VP, Human Resource for NBCUniversal’s Hispanic Enterprises.She will continue to be based in Miami and report to Enrique Caballero, Senior Vice President, Human Resources, Hispanic Enterprises and Content.In her new role, Sandoval, who was formerly Human Resources Director, will act as an internal consultant for delivery of team building activities across the organization and will oversee employee onboarding, benefits communication, payroll transactions and other administrative developmentsSandoval will also aid in the development of the leadership pipeline, employee value propositions and branding, along with employee survey response strategies. Additionally, she will provide HR support for NBC UNIVERSO, NBC Deportes and local corporate functions. Sandoval first joined the company in 1996. Sandoval holds a Bachelor of Science degree and a Human Resources Management Certificate from University of California, Los Angeles.
Danielle Maged has joined Fox Networks Group in the newly created position of executive VP of global partnerships. She will be in charge of leveraging FNG's media assets across its domestic and international properties to develop customized marketing solutions for advertisers. Maged was most recently a strategic advisor and operating consultant in the entertainment and sports areas at private equity firm RedBird Capital. Prior to that she was global head of partnerships and business development at StubHub.
Join us at the HISPANIC SPORTS MARKETING FORUM.. The first day of #Portada16 (Sept. 14, 2016 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding Hispanic demographic!