Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

August 3, 2015

A Look into Claro’s and Latin Grammy’s Panregional Partnership

The Latin Recording Academy, (LARA) the producer and owner of the Latin Grammy Award brand, recently struck a partnership with Latin American Telco Claro Americas, which is part of America Movil and present in most Latin American countries. The partnership reflects how major brands are increasingly interested in experiential (events) and social media marketing.