CafeMom to Launch New Property Targeting Milennial Latinas

As we reported in yesterday's Changing Places feature, Lucia Ballas Traynor recently left CafeMom's MamasLatinas.com, the site she co-founded in 2013. Ballas Traynor will not be replaced for the time being, a spokesperson at CafeMom tells Portada. But there are more news coming out from CafeMom quarters: CafeMom is planning the launch of a new property targeting Millennial Latinas led by Editor-in-Chief, Zuania Capó.

CafeMom will provide more detailed information about the launch in the new property in the next few weeks. In any case, the addition of the new site to CafeMom's properties shows how important the Latina Millennial has become for marketers and, in turn, for the media properties serving them.

The addition of the new site to CafeMom's properties shows how important the Latina Millennial has become for marketers.

Commitment to MamasLatinas.com

Despite Ballas Traynor exit, CafeMom's MamasLatinas.com's spokesperson told Portada the company remains strong in its commitment to growing MamasLatinas.com as the leading destination for Latina women, reaching more than 3 million monthly visitors. As part of that commitment to the Hispanic audience, MamasLatinas.com continues to grow with CafeMom's upcoming launch of a new property for Millennial Latinas.

"We will continue to strengthen and add to our Hispanic focused sales team as it supports and strengthens our larger corporate sales efforts. We have seen our engagement rates increase dramatically – with total page views more than doubling since the start of 2015, "said the spokesperson.

0a1371aJohanna Torres will remain at the helm as the Editor-in-Chief for MamasLatinas.com, which means the company continues to have strong leadership of the property from her and strong emphasis on the Hispanic market from its sales team.

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Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2014. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.

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