Sales Leads LatAm: Radisson Blu, Starbucks/Pepsico, Forever 21…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA'S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Carlson Rezidor Hotel Group /Radisson Blu ::: Starbucks/Pepsico ::: Forever 21 /Puerto Rico ::: “Couple”/ Renault Duster - Publicis Buenos Aires ::: Marriott Caribbean & Latin America Resorts - Sarah "Sarah Fit" Dussault  :::

  • Carlson Rezidor Hotel Group /Radisson Blu

descargaCarlson Rezidor Hotel Group, one of the world’s largest hotel groups, has announced the expansion of Radisson Blu® in Latin America with three hotels: Radisson Blu Santiago, La Dehesa in Chile as well as Radisson Blu San Andrés Resort & Spa and Radisson Blu ar Santa Marta Resort & Spa in Colombia.Radisson Petra La Dehesa Hotel will undergo a transformation and become Radisson Blu Santiago, La Dehesa by the first quarter of 2016.

  • Starbucks/Pepsico

descarga (1)Starbucks Corporation , in partnership with PepsiCo, Inc.,  will market, sell and distribute ready-to-drink (RTD) Starbucks coffee and energy beverages in Latin America, starting in 2016.According to the agreement, Pepsi will use its expansive distribution network and local expertise in the region to sell and distribute Starbucks RTD beverages. These beverages will be available in 2016, across the Caribbean, Chile, Colombia, Costa Rica, Guatemala, Mexico, Panama, Peru, Puerto Rico and Uruguay.Starbucks and Pepsi have been partners for over two decades. North American Coffee Partnership (NACP) is a joint venture between the two giants, which had been formed more than 20 years ago. The new agreement for the Latin American market will benefit from the innovation that NACP has developed over the years. Starbucks has been operating in Latin America since 2002, having over 870 stores in 14 markets. Latin America is a very important market for Starbucks, since this is where the company gets a major portion of its Arabica coffee supply. Pepsi, on the other hand, has over 100 years of experience in the region.

  • Forever 21 /Puerto Rico

descarga (2)Clothing retailer Forever 21 has opened its newest store in Puerto Rico in Las Catalinas Mall.The opening marks the retailer’s fifth location in Puerto Rico, a 13,773 square-foot store.The new location brings Forever 21’s presence in the US to over 494, with more than 700 stores in 48 countries worldwide.

  • “Couple”/ Renault Duster

descarga (4)Under the general creative direction of Fabio Mazia, Publicis Buenos Aires presents “Couple”, the new Renault Duster campaign, which will air in Latin America, South Africa and several countries in Europe. The effort is based on the concept of those who ”have a good time, having a hard time,” which the brand uses globally.The story is based on a couple looking to enjoy those situations that are always unpleasant.With this initiative, Renault Duster is introduced to encourage people to leave the comfort zone and start enjoying. The commercial was produced by Primo Buenos Aires.

  • Marriott Caribbean & Latin America

descarga (3)Marriott Caribbean & Latin America Resorts has launched its "Fit in Paradise" program featuring popular YouTube fitness personality and blogger Sarah "Sarah Fit" Dussault to show viewers and guests how easy it is to stay healthy and active while visiting any of the collection’s eight resorts. As part of the initiative, Sarah Fit is visiting each of the collection’s resorts, where she is filming a series of workout and lifestyle videos which will be rolled out across her social media channels, as well as those of Marriott Caribbean & Latin America Resorts. These videos will feature Sarah Fit engaging in a specific workout set amidst the backdrop of each resort.In addition , she is also producing videos that showcase the resorts themselves, as well as their local destinations. Viewers will be able to follow along with Sarah’s adventures as she navigates her favorite activities and experiences at each resort. The Fit in Paradise initiative will be available at the following Collection properties: Aruba Marriott Resort & Stellaris Casino; CasaMagna Marriott Cancun Resort; CasaMagna Marriott Puerto Vallarta Resort & Spa; Curacao Marriott Beach Resort & Emerald Casino; Frenchman’s Reef & Morning Star Marriott Beach Resort; Grand Cayman Marriott Beach Resort; JW Marriott Cancun Resort & Spa and St. Kitts Marriott Resort & The Royal Beach Casino. To follow Sarah Fit’s travels,guests must search #FitInParadise on Facebook, Instagram and Twitter.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.


#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.