We made an analysis of the Top 20 Most visited sites in the U.S Hispanic and LatAm Markets, according to ComScore. In both rankings, there are several e-commerce platforms, which is interesting, because it shows how relevant these sites are for users in both regions. But there are differences in the relative weight of these sites in the U.S. Hispanic and Latin American markets.
While it is no news that e-commerce has developed rapidly in the U.S., the fact that in the U.S. Hispanic ranking there are 4 e-commerce related companies (Amazon, eBay, Wal-Mart and Craigslist, although the latter is more classified-oriented) reflects a stronger presence of e-commerce sites in the U.S. Hispanic market when compared to Latin America (where there are only two E-commerce sites among the top twenty sites ranked by unique users, see below).
In Latin America, it is interesting to note how Mercado Libre and OLX are part of the Top 20 Most Visited sites by Unique Visitors.
Total Unique Visitors (000) | |||
---|---|---|---|
Source: comScore Media Metrix, U.S.. HISPANIC All, Home and Work, Top 20 properties | May-14 | May-15 | % Change |
Google Sites | 26,037 | 26,049 | 0 |
19,033 | 19,074 | 0 | |
Microsoft Sites | 22,917 | 18,189 | -21 |
Yahoo Sites | 22,615 | 18,020 | -20 |
Amazon Sites | 10,290 | 11,591 | 13 |
AOL, Inc. | 11,447 | 10,967 | -4 |
Mode Media | 9,631 | 9,134 | -5 |
eBay | 7,005 | 7,604 | 9 |
Wikimedia Foundation Sites | 6,301 | 7,592 | 20 |
Apple Inc. | 8,237 | 7,063 | -14 |
Comcast NBCUniversal | 5,920 | 6,245 | 5 |
Turner Digital | 7,752 | 6,181 | -20 |
CBS Interactive | 6,130 | 5,887 | -4 |
Ask Network | 7,366 | 5,531 | -25 |
craigslist, inc. | 4,702 | 5,371 | 14 |
About | 5,743 | 4,706 | -18 |
Wal-Mart | 3,135 | 4,527 | 44 |
TWITTER.COM | 4,498 | 4,288 | -5 |
4,492 | 4,156 | -7 | |
Adobe Sites | 2,972 | 4,069 | 37 |
Comment: Google, Facebook, Microsoft and Yahoo are the top 4 within the ranking accounting for almost 44% in May 15. Google, which is first in the ranking, accounts for almost 14% of Unique Users in May 15.
Total Unique Visitors (000) | |||
---|---|---|---|
Source: comScore Media Metrix, LATIN AMERICA, Home and Work, Top 20 properties | May-14 | May-15 | % Change |
Google Sites | 167,532 | 166,035 | -1 |
146,042 | 138,437 | -5 | |
Microsoft Sites | 133,513 | 123,741 | -7 |
Yahoo Sites | 118,817 | 99,994 | -16 |
Wikimedia Foundation Sites | 66,801 | 61,372 | -8 |
Terra – Telefonica | 61,750 | 51,211 | -17 |
MercadoLibre | 48,112 | 50,829 | 6 |
UOL | 51,303 | 47,823 | -7 |
R7 Portal | 48,838 | 44,581 | -9 |
Globo | 46,178 | 41,427 | -10 |
40,913 | 38,243 | -7 | |
Ask Network | 53,161 | 32,480 | -39 |
Grupo NZN | 29,079 | 30,004 | 3 |
IG Portal | 31,397 | 26,270 | -16 |
Batanga Sites | 15,560 | 25,823 | 66 |
OLX Inc. | 20,386 | 25,150 | 23 |
Softonic.com Sites | 30,078 | 23,732 | -21 |
TARINGA.NET | 30,082 | 23,291 | -23 |
BitTorrent Network | 20,165 | 22,627 | 12 |
WORDPRESS.COM | 32,605 | 22,011 | -32 |
Comment:In this second ranking, Google, Facebook, Microsoft and Yahoo are the top 4 again with almost 38% of Unique User in May 15.Google ranks first with 15, 5% of unique Users.