Unique Visitors Ranking: What is the Role of E-Commerce Sites in LatAm and U.S. Hispanic Market?

Research

We made an analysis of the Top 20 Most visited sites in the U.S Hispanic and LatAm Markets, according to ComScore. In both rankings, there are several  e-commerce platforms, which is interesting, because it shows how relevant these sites are for users in both regions. But there are differences in the relative weight of these sites in the U.S. Hispanic and Latin American markets.

Comercio Electrónico While it is no news that e-commerce has developed rapidly in the U.S., the fact that in the U.S. Hispanic ranking there are 4 e-commerce related companies (Amazon, eBay, Wal-Mart and Craigslist, although the latter is more classified-oriented) reflects a stronger presence of e-commerce sites in the U.S. Hispanic market when compared to Latin America (where there are only two E-commerce sites among the top twenty sites ranked by unique users, see below).

In Latin America, it is interesting to note how Mercado Libre and OLX are part of the Top 20 Most Visited sites by Unique Visitors.

Total Unique Visitors (000)
Source: comScore Media Metrix, U.S.. HISPANIC All, Home and Work, Top 20 properties May-14 May-15 % Change
   Google Sites 26,037 26,049 0
   Facebook 19,033 19,074 0
   Microsoft Sites 22,917 18,189 -21
   Yahoo Sites 22,615 18,020 -20
   Amazon Sites 10,290 11,591 13
   AOL, Inc. 11,447 10,967 -4
   Mode Media 9,631 9,134 -5
   eBay 7,005 7,604 9
   Wikimedia Foundation Sites 6,301 7,592 20
   Apple Inc. 8,237 7,063 -14
   Comcast NBCUniversal 5,920 6,245 5
   Turner Digital 7,752 6,181 -20
   CBS Interactive 6,130 5,887 -4
   Ask Network 7,366 5,531 -25
   craigslist, inc. 4,702 5,371 14
   About 5,743 4,706 -18
   Wal-Mart 3,135 4,527 44
   TWITTER.COM 4,498 4,288 -5
   Linkedin 4,492 4,156 -7
   Adobe Sites 2,972 4,069 37

Comment: Google, Facebook, Microsoft and Yahoo are the top 4 within the ranking accounting for almost 44% in May 15. Google, which is first in the ranking, accounts for almost 14% of Unique Users in May 15.

Total Unique Visitors (000)
Source: comScore Media Metrix, LATIN AMERICA, Home and Work, Top 20 properties May-14 May-15 % Change
   Google Sites 167,532 166,035 -1
   Facebook 146,042 138,437 -5
   Microsoft Sites 133,513 123,741 -7
   Yahoo Sites 118,817 99,994 -16
   Wikimedia Foundation Sites 66,801 61,372 -8
   Terra - Telefonica 61,750 51,211 -17
   MercadoLibre 48,112 50,829 6
   UOL 51,303 47,823 -7
   R7 Portal 48,838 44,581 -9
   Globo 46,178 41,427 -10
   Linkedin 40,913 38,243 -7
   Ask Network 53,161 32,480 -39
   Grupo NZN 29,079 30,004 3
   IG Portal 31,397 26,270 -16
   Batanga Sites 15,560 25,823 66
   OLX Inc. 20,386 25,150 23
   Softonic.com Sites 30,078 23,732 -21
   TARINGA.NET 30,082 23,291 -23
   BitTorrent Network 20,165 22,627 12
   WORDPRESS.COM 32,605 22,011 -32

Comment:In this second ranking, Google, Facebook, Microsoft and Yahoo are the top 4 again with almost 38% of Unique User in May 15.Google ranks first with 15, 5% of unique Users.

Get ready for #Portada16 on Sept. 14 and 15 in New York City! The Hispanic Sports Marketing Forum on September 14, and the 10th Annual Hispanic Advertising and Media Conference on September 15 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


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